A new deal brings RubyPlay closer to Ontario players

RubyPlay moves deeper into Ontario through a new NorthStar deal

RubyPlay has taken another clear step in its North American plan through a new partnership with NorthStar Bets. The deal may look simple, yet it fits a pattern that has grown since RubyPlay gained its Ontario license in February. Now the casino carries more titles from a supplier that has been trying to build stable ties in the region — a sign of rising pressure in a crowded field.

The agreement lets NorthStar Bets offer RubyPlay’s well-known releases along with games from Koala Games. This two-studio mix mattered, since the operator has worked to widen its library and keep its choices easy to follow.

A direct idea guides the move. More games give players more reasons to stay — and that can shape habits in a market where each company wants a longer share of time.

New games and the simple features behind the deal

NorthStar Bets now carries several RubyPlay titles, including GigaMatch Moolah, ImmortalWays Diamonds, and Diamond Explosion. Koala Games adds themed releases like 3 Big Barrels Aztec and Voltage Blitz Vortex. These games help the casino offer a fuller set of options while keeping the list clear and familiar. Main elements of the deal

• RubyPlay titles are now live on NorthStar Bets.

• Koala Games adds more themed choices for users.

• NorthStar aims to grow its regulated offer across Ontario.

• RubyPlay supports its rollout through a two-studio model.

NorthStar Gaming VP Product Dean MacNeil said the agreement supports the company’s goal to deliver a premium and fully regulated experience. His comment fits a plan built on careful growth rather than fast leaps.

RubyPlay said earlier this year that it expects more expansion through 2026, using a multi-studio path that allows steady releases and quicker updates.

Why the Ontario market still matters

Ontario remains one of the most important regions for online casinos. The rules are clear and stable, yet the competition is strong. Even a single deal may shift user interest — and that can force rivals to adjust their own plans.

RubyPlay has also been expanding beyond Canada. The company has deals in the United States with groups like BetMGM and Hard Rock Bet. These steps show a slow but firm approach: work with trusted operators, enter regulated markets, and grow one deal at a time.

The new NorthStar Bets agreement fits that method. It adds reach, boosts visibility, and gives both companies a reason to watch how players respond in the months ahead.