Editorial Principles

Our Mission

Since 2015, SlotsUp has been committed to helping users navigate the complex and often confusing online casino industry. We believe informed decisions lead to safer and more enjoyable experiences. This policy outlines how we ensure every piece of content we publish — from slot reviews to casino rankings — is accurate, transparent, and honest.

Independence Above All

All reviews and ratings on SlotsUp are created by independent experts with no financial stake in the platforms assessed. We do not accept payment, gifts, or any other benefits in exchange for favourable coverage. Our editorial team works separately from commercial operations, ensuring that advertising and affiliate relationships never influence the integrity of our content.

How We Rate Casinos

We have created our own unique methodology for casino ratings. It is designed to evaluate safety, fairness, and overall user experience. Key factors include:

• License – verification of valid licences from reputable authorities.

• Reputation – track record, public feedback, and operational history.

• Bonuses – transparency, fairness, and value of promotional offers.

• Banking Options – payment methods, processing times, and transaction security.

• Games & Providers – variety, quality, and credibility of software suppliers.

• Terms & Conditions – clarity, fairness, and absence of predatory clauses.

• Support & Care – responsiveness and professionalism of customer service.

• Responsible Gambling Tools – availability and effectiveness of safety features.

Scores are assigned based on weighted criteria and updated regularly to reflect verified changes. You can read more about our unique rating system here.

Accuracy and Accountability

We aim for accuracy in every detail. If factual errors are identified — whether by our team, readers, or the casinos themselves — we correct them promptly. Updates to reviews are clearly documented, so readers always know when and why changes have been made.

Transparency in Commercial Content

We mark all sponsored or promotional content. Affiliate partnerships do not influence our editorial conclusions. We maintain a strict firewall between revenue-generating activities and our independent review process.

Our Commitment to Users

Trust is the foundation of our work. We want our users to know that every score, recommendation, and piece of advice on SlotsUp is the result of careful analysis, honest reporting, and a commitment to transparency. We work for the users, not the casinos.