Arman Tsarukyan, a UFC lightweight contender, joins Jack.com as brand ambassador

Jack.com has officially introduced UFC lightweight contender Arman Tsarukyan as its new brand ambassador, making him the first UFC athlete to represent the crypto casino. The partnership was announced through a social media campaign and comes shortly after the company completed its transition from Jackbit to Jack.com.

First Major Signing After the Rebrand

The ambassador announcement follows an important period for the operator. In May 2026, the Curaçao-licensed crypto casino rebranded from Jackbit to Jack.com as part of a wider business overhaul. Alongside the new name, the company rolled out its Volume 2.0 infrastructure, featuring a redesigned wallet, an updated dashboard and an improved payment experience.

According to Jack.com, Tsarukyan will appear in future marketing campaigns connected to UFC events and his fight schedule. Industry reports describe the agreement as a multi-year partnership.

Previous Connection Between Tsarukyan and Jack.com

The two sides were already linked before the ambassador deal was announced.

Ahead of UFC Freedom 250, a member of Tsarukyan's camp placed a $1 million wager through Jack.com on Justin Gaethje to defeat Ilia Topuria. After Gaethje secured the upset victory, the ticket paid out $5.7 million, becoming one of the most widely discussed stories in the MMA world this year.

UFC CEO Dana White later clarified that the wager had been placed by someone from Tsarukyan's team rather than the fighter himself, as UFC rules prohibit athletes from wagering on events in which they compete. Tsarukyan also said he was on a flight without internet access during the fight and only learned about the outcome after landing.

Gaethje has since become part of the iGaming industry's ambassador trend as well. Earlier this month, crypto casino Rainbet announced the UFC lightweight champion as its new brand ambassador, making Tsarukyan the second high-profile UFC fighter to sign a similar partnership with a crypto casino in recent weeks.

Another UFC Name Joins the iGaming Industry

With Arman Tsarukyan joining Jack.com and Justin Gaethje recently signing with Rainbet, another leading UFC fighter has entered the iGaming industry as a brand ambassador. The back-to-back announcements suggest crypto casinos are showing increasing interest in partnerships with MMA stars.

With Jack.com adding Tsarukyan to its marketing roster just weeks after Rainbet signed Gaethje, MMA continues to emerge as one of the industry's preferred sources of brand ambassadors.