AvatarUX Grows Reach by Strengthening Partnership With Relax Gaming

Full Portfolio Now Live Across Network

AvatarUX first joined forces with Relax Gaming in 2023. At that time, the studio entered Relax’s Silver Bullet program and gained wider distribution. The new agreement builds on that base — and goes further.

Under the updated deal, every AvatarUX slot is now available through Powered by Relax casinos. Operators linked to Relax can now offer the studio’s complete catalog. This step opens doors to more licensed markets.

Jennifer Buttigieg, Head of Commercial and Partnerships at Relax Gaming, said:

• The company is pleased to deepen the partnership

• AvatarUX games deliver strong results and solid engagement 

• The expansion shows the strength of Relax’s network

Familiar Features With Steady Appeal

AvatarUX built its name on clear graphics and bold mechanics. Its PopWins titles remain popular across many casinos. Games with the Hold&Win feature also draw repeat sessions from players.

These features aim to keep users active longer — and support steady retention. For casino operators, that balance can support revenue over time.

Andrew Foster, CEO of AvatarUX, said the extension allows the studio to reach more operators. He added that the company plans to keep delivering high-performance gameplay. His comments suggest a focus on careful expansion. Short term, the benefits look clear. Long term, results may depend on market trends.

A Timely Move in a Competitive Market

The online slot sector remains crowded. Many studios compete for space in licensed casinos worldwide. Distribution agreements often decide who grows faster.

Relax Gaming continues to release its own titles as well. One recent launch is Necromancer's Gate, offering a 25,000x maximum payout. Such releases show that Relax balances in-house content with partner games.

Nevertheless, partnerships remain central to its strategy — and steady ties can lower risk. By expanding its work with AvatarUX, Relax signals trust in proven results.

Beyond headlines, the agreement reflects a simple truth. Reach matters. More access can mean more players, more data, and more chances for revenue. For now, both companies appear aligned — watching how the market responds next.