Bally’s says it will support The Star turnaround in Asia-Pacific market

Investment signals long-term intent

Bally’s moved from lender to major shareholder after regulatory approval in Australia. The company converted its loan into a 38 percent equity stake — securing influence over Star’s future direction.

This shift did not happen quickly. Australian regulators reviewed Bally’s suitability during the fourth quarter — a key step before the deal could proceed. Subsequently, the clearance allowed Bally’s to formalize its position in Star — a turning point.

The company said it has experience fixing struggling casino businesses — and sees a similar path here. That claim may face scrutiny as Star continues to rebuild trust with regulators and users.

Star’s assets remain valuable — despite pressure

The Star Entertainment Group still controls three major resorts across Australia — assets that could support a recovery if managed well. These include:

• The Star Sydney

• The Star Gold Coast

• Treasury Brisbane

Each property serves a different market — from city tourism to local visitors. However, recent financial stress has raised concerns about long-term performance. Beyond location value, the challenge now centers on operations — and trust.

Expansion strategy points to Asia-Pacific growth

Bally’s appears focused on expanding outside its core US business — with Asia-Pacific now a clear target. The Star deal may act as a test case for that wider strategy. Executives said the group wants to apply its turnaround approach — using past experience with underperforming casinos. Whether that approach works in Australia remains uncertain.

Nevertheless, the timing suggests confidence or calculated risk. The region offers growth potential, but also tighter rules and higher oversight. That balance could define the outcome.

Financial results show steady momentum

Bally’s reported $366.2 million in Casinos & Resorts revenue for the fourth quarter — a 12.9 percent increase from the prior year. The rise came partly from new properties added during expansion efforts.

The company said its mix of casinos, resorts, and digital gaming helped support results. This broader base may give Bally’s more stability as it enters new markets.

Hence, the Star investment fits into a wider plan — combining growth with recovery plays. Still, much depends on execution. And on rebuilding confidence in a troubled operator. For now, Bally’s has made its move — and the next phase begins.