Blueprint Gaming Italian Foothold Drives European Expansion

Italy Becomes a Key Growth Market

Italy is now one of the most important markets for Blueprint Gaming. The company reaches around 85 percent of licensed casinos in the country. This wide reach supports strong visibility and steady game performance.

Growth has also been strong. Blueprint reported 41 percent growth in Italy, while the wider market grew 17 percent. This gap shows stronger demand for its games. The results also encourage more investment in the region.

Local Content Drives Strong Results

Blueprint focuses on local content to connect with Italian players. Football themes and known entertainment brands perform especially well in casinos. This approach helps games feel more familiar and engaging.

Titles linked to Maradona have shown strong results, including El Diez. These games highlight how local culture can shape performance. Megaways and Jackpot King titles also continue to deliver steady results across operators.

Core Games and New Releases

Key franchises remain important for growth in Italy. The Kong series continues to perform well across casinos. The Goonies Quest for Treasure Jackpot King is also a strong recent release.

The company often updates games with new features and mechanics. This helps keep older titles active and fresh for players. Upcoming releases, including Game of Thrones, may add more strength to the portfolio. Football content linked to the 2026 World Cup could also boost engagement further.

Local Team Supports Market Growth

Blueprint has built a dedicated Italian team to support growth. This includes local managers who work closely with casino partners. Their role is to align game plans with operator needs.

The team also gathers feedback from partners, affiliates, and streamers. This information helps guide future game decisions. It also supports stronger communication across the market.

Outlook For The Next Growth Phase

Blueprint sees three main growth areas in Italy. These focus on stronger partnerships, higher market share, and more local content. Each area supports the company’s long-term plan.

• Strengthen existing casino partnerships

• Increase overall market share in Italy

• Expand football and cultural game content

Italy remains a key market for Blueprint Gaming. Its strong position there may continue shaping wider European expansion in the coming years.