GIG Introduces Social Sweepstakes Casino SweepX to the US Market

Gaming Innovation Group (GiG) has officially launched SweepX, a new social sweepstakes casino platform aimed at the US market.

This launch is part of a partnership with Primero Games, a prominent land-based sweepstakes operator. SweepX is designed to enhance the social gaming experience with features such as:

• A dual-wallet system for smooth gameplay and transactions

• Store management tools for redemptions and prize rewards

• AI-assisted content management for optimized player engagement

Technological Foundation and Platform Integration

SweepX leverages GiG’s existing real-money iGaming platform, already active across the US, Europe, and Latin America. The platform integrates:

• A bespoke sweepstakes back office

• An AI-powered gamification layer

• A comprehensive sweepstakes content library

This ensures a robust, scalable, and engaging user experience built on proven technology.

Primero Games Partnership and Expansion Goals

Founded in 2009, Primero Games develops casino software and equipment, operating over 50,000 sweepstakes machines in the US. The company also owns Storm Games, a UK-based retail operator and content studio.
This partnership allows Primero to expand into online social sweepstakes, utilizing GiG's platform and technical expertise.

Leadership Insights and Business Outlook

Andrew Cochrane, Chief Business Officer of GiG Platform & Sportsbook, highlighted SweepX as a data-driven, AI-powered platform poised to lead US social gaming.
Barry Rutherford, CEO of Primero Games, praised GiG’s technology for enriching player experience and aligning with Primero’s acquisition strategy.

In parallel, GiG is finalizing a major corporate restructuring, separating GiG Media, Platform, and Sportsbook into two entities by Q3 2025, ensuring operational focus and scalability.

For Q1, GiG reported record revenue of €36.2 million ($39.17 million) —

• €28.0 million ($30.3 million) from GiG Media

• €8.3 million ($8.98 million) from Platform and Sportsbook

This performance underscores GiG’s strategic growth and successful innovation drive.

SweepX marks a major milestone, reinforcing GiG’s position as a leader in next-generation social gaming solutions for the evolving US market.