Investments

iGaming Tech Provider EveryMatrix Expands Us Footprint With Golden Nugget Partnership

EveryMatrix has partnered with Golden Nugget Online Gaming to expand its US presence, bringing its casino content to New Jersey and Michigan through the SlotMatrix aggregation platform and strengthening its North American footprint.

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EveryMatrix, a prominent iGaming technology provider, has announced a strategic partnership with Golden Nugget Online Gaming aimed at expanding its presence in the US market.

This collaboration will enable EveryMatrix to deliver its extensive online casino content to players in New Jersey and Michigan, leveraging Golden Nugget's well-established reputation and reach.

The partnership involves a direct integration with EveryMatrix’s SlotMatrix aggregation solution, designed to streamline the delivery of gaming content to operators and provide a seamless experience.

Key elements of the partnership include:

  • Direct access to Armadillo Studios’ growing catalog of games.

  • Integration through SlotMatrix, EveryMatrix’s proprietary aggregation platform.

  • Expansion into major regulated markets, including New Jersey and Michigan.

Through this integration, Golden Nugget will gain access to a broad array of casino games developed by Armadillo Studios, EveryMatrix’s in-house game development studio. This collaboration is expected to enhance the gaming experience for Golden Nugget’s users by offering high-quality, engaging content.

Armadillo Studios’ recent releases include:

  • “Queen of Egypt Exotic Wilds,” inspired by ancient Egyptian mythology.

  • “Mythological Mayhem Supreme Streaks,” based on mythological themes.

  • “Hot Hot Honey,” featuring a vibrant, colorful design.

Upcoming titles scheduled for release this year:

  • “Cookie Bonanza,” a confectionery-themed slot game.

  • “Hot Hot Balloons,” offering a lively, colorful adventure for players.

Erik Nyman, President of EveryMatrix Americas, expressed enthusiasm about the partnership, highlighting the importance of working with an established brand like Golden Nugget. He reiterated that delivering top-tier content and aggregation services remains central to EveryMatrix’s strategy in the Americas.

EveryMatrix recently went live with its first aggregation agreement with Supremeland through DraftKings in New Jersey, marking another major step in its US expansion.

The company now holds operating licenses in five US states — New Jersey, Connecticut, Michigan, West Virginia, and Pennsylvania — along with a gaming license in Ontario, Canada.

In its Q1 2024 financial report, EveryMatrix recorded a 66% increase in revenue to $42 million, setting a new net gaming revenue record and reinforcing its strong momentum in North America.

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Gibbs Erik

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Gibbs Erik News Reporter

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