Kenya launches first licensing cycle under new gambling rules

Kenya begins a new gambling system

Kenya has opened its first licence process under the Gambling Control Act, 2025. The move follows five new regulations published in the Kenya Gazette on 30 June. They came into force on 1 July.

Soon after, the Gambling Regulatory Authority (GRA) confirmed the new licence process had started. The law gives the regulator more power to oversee the gambling industry. It also replaces many parts of the old system.

The GRA said the new rules create a clear system for the industry — helping protect players while supporting fair business. The regulator also said the rules encourage responsible gambling across the country.

Online operators face stricter rules

The new rules cover several important areas, including:

• Licensing

• Gambling operations

• Foreign operators

• Advertising

• Player protection

One of the biggest changes affects online operators. They must give the GRA real-time access to their systems through a secure API. They must also connect their systems to the Authority's Central Monitoring System and National Gambling Register.

The rules also require operators to use location checks and protect customer data. They must keep player money separate from business money — helping protect users if problems happen.

More businesses now need approval

The new licensing rules cover more than casinos and bookmakers. They also apply to lotteries, software providers, equipment makers, and key employees. Suppliers and service providers now need approval before working with gambling operators. Existing operators must tell their suppliers about the new rules.

They must also send the GRA a full list of suppliers within seven days. This could give the regulator a better view of the industry. The rules also create separate licences for online bookmakers, online casinos, and online lotteries. Licence fees include:

• Online bookmakers — KES50 million

• Online casinos — KES50 million

• Online lotteries — KES20 million

Foreign companies face new conditions

The new rules also cover foreign gambling companies. They must have at least KES100 million in paid-up capital. They must also provide a KES200 million security bond. These businesses must follow the laws in the countries where they operate. They also need systems that stop people inside Kenya from using services when access is not allowed.

The new rules also strengthen player protection. Operators must check customer ages, offer responsible gambling tools, and join the national self-exclusion system. Current licences will stay valid for 60 days — giving operators time to move into the new system. The GRA said the new process should be easy to use while helping build a fair and well-regulated gambling market.