Penn Entertainment Launches Hollywood Casino App In Pennsylvania

Penn Entertainment has officially launched its Hollywood Casino app in Pennsylvania, introducing a standalone online gaming platform that complements its retail casino properties across the state.

The app went live earlier than expected, ahead of its anticipated early 2025 release, and is built on Penn’s proprietary technology.

Key features of the Hollywood Casino app include:

• A library of over 700 online games, spanning slots, table games, and live dealer options

• Daily promotions and progressive jackpots to enhance engagement

• Seamless integration with the ESPN Bet app, using shared login credentials for cross-platform access

Integration with Penn’s retail brand adds value through:

• A virtual casino floor mirroring games found at Penn’s physical locations

• Exclusive titles developed by Penn’s in-house game studio

• Direct connection to the PENN Play loyalty program, linking online and land-based rewards

Expansion plans and market strategy highlight:

• A mid-December launch, ahead of schedule, signaling Penn’s commitment to innovation

• Upcoming rollouts in Michigan, New Jersey, West Virginia, and Ontario in 2025, pending approvals

• A re-entry into Pennsylvania’s iGaming space after ending its prior IGT partnership

Aaron LaBerge, Penn Entertainment’s CTO, emphasized the importance of offering a casino-first experience and connecting customers seamlessly between online and retail gaming.

With four Hollywood Casino properties already operating in Pennsylvania, Penn Entertainment’s new app strengthens its foothold in the state. By bridging land-based casinos, iGaming, and sports betting, the company positions itself to capture a larger share of the online gaming market while reinforcing its trusted retail brand.

Conclusion: Penn’s launch of the Hollywood Casino app represents both a technological milestone and a strategic move to expand its presence in online gaming while maintaining leadership in the retail casino space.