RubyPlay Buys Splash Tech to Grow F2P Products

RubyPlay adds new player tools

RubyPlay has signed an agreement to buy 100% of Splash Tech. The company said the deal will grow its player engagement business. When the deal closes, partner casinos will be able to use Splash Tech's free-to-play and jackpot products. These new tools will sit alongside RubyPlay's current services.

RubyPlay said the deal will help build a stronger business — giving operators more ways to support their casino games. It also creates more chances to reward players during their gaming sessions. Splash Tech already works with several large operators. Its real-money jackpot products are already live across multiple casinos.

More ways to keep players active

RubyPlay already offers several products that help operators engage players. Splash Tech will bring even more choices after the deal is complete. The combined products include:

• Free spins

• Rewards

• Missions

• Tournaments

• Jackpot products

• Free-to-play games

RubyPlay said these products may help operators attract new players and keep current ones active. They could also support higher revenue and better cross-selling over time. Today, many operators compete by offering more than games. Rewards, tournaments, and jackpots all help create better player experiences.

Deal supports bigger growth plans

The Splash Tech deal follows other recent moves by RubyPlay. Earlier this year, the company launched its games with Fanatics Casino in New Jersey. Subsequently, RubyPlay introduced Firerose — a new game studio that focuses on branded casino games with stronger stories. The company said many operators now want games that fit their own brands and help them stand out.

This latest deal supports that goal. RubyPlay wants to offer more than casino games by giving operators extra ways to engage players. Nevertheless, game development remains the company's main business. The new products simply add more value for partner casinos after each game launch.

The deal has not closed yet. Once it is complete, partner casinos will gain access to Splash Tech's free-to-play and jackpot products — helping RubyPlay continue its steady growth.