Snoop Dogg and TRIVELTA launched a sweepstakes casino in the US

Snoop Dogg has officially stepped into the online casino business, unveiling Dogg House Casino, a new sweepstakes-style gaming platform now operating in the United States. The project has been created together with iGaming developer TRIVELTA and places the rapper at the centre of both the brand and its creative direction.

A Casino Shaped by an Artist, Not a Licence

Unlike conventional online casinos, Dogg House Casino runs on a free-to-play sweepstakes model, allowing it to operate without a traditional gambling licence. The platform went live on 15 January and was built with a strong mobile-first focus, with early access currently available to iOS users.

Snoop Dogg has taken an active role in the concept, positioning the casino as an extension of his identity rather than a standard endorsement deal. The visuals, interface and overall atmosphere reflect his long-standing West Coast image.

Music at the Core of the Experience

One of the platform’s defining features is Snoop Dogg Radio, a built-in audio channel featuring exclusive tracks curated by the artist. The soundtrack is designed to play seamlessly during gameplay and will be refreshed on a regular basis.

The audio component aims to transform the casino into a lifestyle product, blending gaming with music culture rather than treating sound as a secondary feature.

Branded Games and a Broad Content Library

Dogg House Casino offers access to more than 500 games, covering slots, table games and casual formats. Alongside this catalogue, players can access several custom-built titles themed around Snoop Dogg himself.

These include Snoop Blackjack, Snoop Dogg Poker, and the arcade-style Snoop Crazy Dogg Cross, which draws inspiration from Los Angeles street culture. Each title has been designed to reinforce the platform’s artist-led identity.

Where the Platform Is Available

Sweepstakes games on Dogg House Casino are not available in several US states. The restrictions apply to California, Connecticut, Idaho, Louisiana, Maryland, Michigan, Montana, Nevada, New Jersey, New York and Tennessee.

Celebrity Casinos Gain Momentum

Earlier, we reported on Conor McGregor launching his own online casino. Snoop Dogg’s project adds to a growing list of celebrity-backed gambling platforms entering the market.