AGA Publishes Survey on American Attitudes Towards Gaming in 2024

The American Gaming Association (AGA) released a survey just before the NFL season revealing that 55% of American adults gambled in the past year, with 21% betting on sports and 28% visiting physical casinos. Moreover, 88% of respondents said they find gambling acceptable for themselves or others.

Casino Visitation Rate the Highest on Record

Around 49% of Americans (122 million adults) said they visited a physical casino “for gambling or other entertainment purposes” in the past year — the highest rate ever recorded.

• Casino visitation rates in past years: 41% (2023), 34% (2022), 28% (2021), and 28% (2020).

• Average visitor age continues to decline — from 43.6 in 2020 to 41.9 in 2024.

• 76% believe the gambling industry positively impacts the U.S. economy.

Additionally, 80% say gambling creates well-paying jobs, 84% credit casinos with boosting tourism, and 85% believe they bring better entertainment and dining options to local areas.

Three-Quarters of Americans Believe the Industry “Behaves Responsibly”

Respondents showed high confidence in the gambling sector’s responsible conduct.

• 65% believe casinos are committed to responsible gambling — up 10% from last year.

• 81% of casino players and 88% of sports bettors say the industry follows responsible gaming guidelines.

• 65% consider gambling ads truthful, and 73% say marketing practices are responsible.

Even more promising, 66% of Americans think responsible gambling programs work effectively — rising to 79% of casino players and 85% of sports bettors. Awareness has also grown, with 66% of adults seeing responsible gambling messages and 76% familiar with at least one RG resource.

Responsibility Efforts “Stronger Than Ever,” Says AGA

AGA Senior Vice President Joe Maloney stated that the survey highlights the public’s recognition of the benefits of a legal, regulated gambling market — including entertainment, job creation, and community support.

He emphasized that responsibility efforts are stronger than ever, adding that consumers increasingly notice and value them. Maloney concluded that AGA remains focused on ensuring safe, transparent, and enjoyable gaming experiences for all.

In essence, the survey reflects a U.S. gambling landscape marked by record engagement, rising public trust, and growing commitment to responsible gaming.