BC.Game Resumes Partnership with Former UFC Champion Colby Covington and Signs New Ambassadors

The partnership was first established in 2024, but the two parties have parted ways due to Covington’s nascent career in the Real American Freestyle (RAF) league and reevaluation of BC.Game’s marketing priorities at the time.

The renewed collaboration was publicly announced at the end of October. BC.Game and Covington produce joint promotional campaigns, post behind-the-scenes footage, and host events dedicated to major combat sports competitions.

Crypto Casino Showdown for UFC Star Power

BC.Game takes up the bout for UFC names, following Rainbet's deal with Justin Gaethje. New CEO Ali Muhannad characterised Covington as a hard-working person and praised his recent performances and active presence on digital media and viral content.

The former UFC middleweight champion is the first global ambassador appointment under Ali Muhannad, who took over as chairman one day before the alliance went public.

A Gamy Touch to the Ambassador Roster

It has been a busy week at BC.Game headquarters. In addition to Colby Covington, one of the most acclaimed UFC fighters who has challenged for the undisputed title three times and won the interim welterweight championship in 2018, the company signed Croatian professional boxer and MMA sensation Roberto “Robocop” Soldic.

Apparently, BC.Game has plans beyond the octagon. The company has also brought adult media influencer Eva Elfie, who has previously worked with 1xBet, into its stardom.