DigiPlus has partnered with boxing legend Manny Pacquiao in the Philippines

DigiPlus Interactive Corp. has confirmed a partnership with Manny Pacquiao, announcing the launch of a series of casino games built around the boxing legend’s career and public image.

The agreement covers DigiPlus’ main products — BingoPlus, ArenaPlus and GameZone — and introduces multiple Pacquiao-themed titles rather than a single promotional release.

Seven games already available

DigiPlus said the partnership will result in nine games in total. Seven titles are already live, with further releases planned shortly.

The first two launches are “Super Ace Pacquiao” and “Boxing King Pacquiao,” which headline the new line-up.

Gameplay tied to Pacquiao’s career

The operator said Pacquiao’s involvement goes beyond branding. His career milestones, fighting style and personal story were used as reference points during development.

“Super Ace Pacquiao” features 1,024 win ways and maximum payouts of up to 10,000x. “Boxing King Pacquiao” takes a different approach, offering 88 paylines, bonus features and multipliers, with potential wins of up to 2,000x.

Other titles now available include “Pacquiao Fortune,” “Manny Punch,” “Pacman’s Bingo Boom,” and “Pacman’s Color Game.”

Focus on Filipino players

DigiPlus chairman Eusebio H. Tanco said the project reflects the company’s wider strategy of developing content aimed specifically at local audiences.

According to Tanco, Pacquiao’s story and recognisable national symbolism were deliberately built into the games to make them more relatable for Filipino players.

Pacquiao comments on the project

Pacquiao, a Hall of Fame boxer and former world champion in eight weight divisions, said the games reflect both his successes and setbacks.

He added that the titles reference discipline, persistence and faith — themes he believes remain relevant beyond sport.

Celebrity influence remains strong in iGaming

The DigiPlus–Pacquiao partnership follows a broader trend in online gambling, where operators regularly turn to high-profile athletes and sports figures to support brand visibility.

Not long ago, we reported that Betinia appointed Diego Simeone as its brand ambassador, continuing the industry’s reliance on well-known sporting names.

At the same time, there is a growing pattern of athletes moving beyond endorsement deals to launch personal ventures. One of the most visible examples is UFC fighter Conor McGregor, who has since developed his own online casino, showing how involvement in the sector can evolve over time.