Betinia Appoints Diego Simeone as Brand Ambassador

Diego Simeone has agreed to a new partnership with Betinia, an online gambling and casino platform, marking his first public collaboration in the digital gaming space.

The deal brings one of football’s most recognizable managers into a project aimed at combining football culture with interactive casino mechanics, rather than traditional sports promotion.

From “El Cholo” to Global Football Icon

Simeone has been in charge of Atlético Madrid since 2011 and is widely regarded as one of the most influential managers of the past decade. During his time at the club, Atlético secured eight major trophies, including two LaLiga titles, while also achieving strong results in European competitions.

Long before his coaching success, Simeone built a respected playing career of his own. He represented Argentina more than 100 times and won the Copa América twice, in 1991 and 1993. That background helped shape the intense, disciplined approach that later became his trademark on the sidelines.

A Casino Experience Built Around Decisions

The agreement with Betinia covers a football manager game for casino players. The game is built around choices made during play, not quick wins.

Players advance through set stages, similar to a manager’s career path. Rewards depend on how consistently they play and how they handle decisions, not on random outcomes alone.

Simeone on Strategy and Responsibility

Simeone said he was interested in the project because it is built around decision-making rather than spectacle. He pointed out that results come from doing the basics right and understanding what each choice leads to. He added that this way of thinking has followed him throughout his career and was carried over into the game’s concept.

Betinia Taps Into Football Mindset

For Betinia, the collaboration is about more than a recognizable name. The company views Simeone as a figure who represents effort, resilience, and earned success — qualities the platform wants to reflect in its casino environment.

Simeone is set to appear across Betinia’s digital channels, marketing materials, and promotional campaigns throughout 2026 and beyond, bringing his football identity to the brand’s international gambling audience.

The move highlights a broader shift in the online casino sector, where football personalities are increasingly used not just for visibility, but to shape gameplay concepts built around strategy and engagement rather than pure luck.

Not long ago, we reported that Spanish football icon Iker Casillas had signed on as an ambassador for the crypto casino Stake. Similar partnerships are appearing more and more often, with gambling platforms increasingly turning to well-known athletes as ambassadors. The use of sports stars as brand ambassadors is clearly becoming a standard move rather than an exception.