Evoke Buys Leading Romanian iGaming Operator Winner.ro

Evoke PLC has announced its plans to acquire New Gambling Solutions SRL, the company behind Winner.ro, a leading online betting and gaming platform in Romania. This marks a major step for Evoke, which already owns global brands such as William Hill, 888, and Mr Green.

Key Details of the Deal

• The acquisition merges Evoke’s 888.ro operations with Winner.ro, creating one of Romania’s largest online betting presences.

• Evoke aims to become the fourth-largest operator in Romania with a 7% combined market share.

• The company will invest €10 million (US$11.16 million) for a 51% stake, with an option to increase ownership to 100% after three years, based on 2026 performance metrics.

Romanian Market Outlook

• Romania’s online betting market is expected to grow at a 13% compound annual rate from 2023–2026.

• The market could generate €1.1 billion (US$1.23 billion) in net revenue for 2023.

• Strict regulations and strong localization needs create high entry barriers, making this acquisition strategically timed.

Strategic and Financial Implications

• The acquisition is expected to close in Q3 2024.

• Evoke anticipates a positive earnings impact in 2025 without affecting its 2024 financial guidance.

• Winner.ro CEO Nicklas Zajdel praised the deal, highlighting the combined entity’s localized expertise, strong leadership, and advanced product platform.

Following the announcement, Evoke’s shares rose 3%, reflecting investor confidence. The acquisition strengthens Evoke’s foothold in Europe and positions it as a major player in Romania’s rapidly expanding iGaming market.