UAE's first licensed iGaming operator, Play971, adds games from Endorphina and IGT

Play971 has signed new content agreements with IGT and Endorphina, bringing a wider range Play971 has expanded its selection of games by adding content from IGT and Endorphina. The move is another sign of how rapidly the operator has developed since entering the UAE's regulated market.

When the casino launched at the end of 2025, its catalogue included titles from only two studios. Today, that number continues to grow, with internationally established developers now joining the line-up. The latest additions reflect both Play971's ambitions and the increasing confidence that major gaming companies have in the UAE's newly regulated market.

The expansion comes as Momentum Group continues to strengthen its commercial gaming business following its partnership with Fanatics.

Play971 Commercial Gaming Director Philippa Bowland said the company focuses on working with trusted international partners that can enhance the player experience while supporting responsible gaming principles.

Global Suppliers Back the UAE's New Market

IGT described the agreement as an opportunity to introduce its PlayDigital portfolio to players in one of the industry's newest regulated jurisdictions.

Gil Rotem, CEO of Digital at IGT, said the company will bring a selection of well-known titles, including Blackjack, Cleopatra, and Cats. He added that the collaboration combines trusted content with innovation while supporting the long-term development of the UAE gaming market.

Endorphina also expressed confidence in the partnership. Senior Manager of Partnerships & Expansions Lohith Chittajallu said the supplier is excited to enter a market that is still at an early stage of development and looks forward to seeing how local players respond to its games.

A Sign of a Growing Regulated Industry

Operated by Coin Technology Projects, part of Momentum Group, Play971 became the first licensed sportsbook and iGaming operator in the UAE after receiving approval from the General Commercial Gaming Regulatory Authority (GCGRA). The brand officially launched at the end of 2025.

Momentum Group is also the company behind The Game, the operator of The UAE Lottery. The addition of established international suppliers such as IGT and Endorphina suggests that the UAE's regulated gaming market is continuing to attract major industry names as it gradually expands.

For players in the UAE, these partnerships mean access to a broader selection of games from internationally established developers without leaving the country's regulated market. As more licensed suppliers join local operators, players can expect greater variety, higher production quality, and a gaming experience that increasingly matches what is available in more mature regulated jurisdictions.