SOFTSWISS Introduces Prediction Markets Solution

A Timely Entry Into a Rapid Market

Prediction markets have grown at a striking pace over the past year. In 2024, trading volume reached around $300 million in the United States. By 2025, that figure jumped to between $40 billion and $50 billion.

Such rapid growth has drawn attention from across the betting sector — and beyond. Companies like Kalshi and Polymarket processed billions in trades during this period.

Nevertheless, many traditional operators remained outside this trend for structural reasons. Their systems often rely on fixed odds — not exchange-based trading models.

A Product Built for Existing Casinos

SOFTSWISS appears to address that gap with a familiar approach. The new solution uses a fixed-odds model — rather than peer-to-peer mechanics. This design may help operators add new features without major system changes.

According to company statements, the product works in two main ways:

• As a standalone solution for new partners

• As an add-on to the SOFTSWISS Sportsbook

Executive Views on Strategy and Demand

Company executives framed the launch as a practical step forward. Alexander Kamenetskyi said operators often ask how to add prediction markets. He noted that rebuilding systems around exchange logic creates real challenges.

A fixed-odds model — he suggested — offers a more direct path forward. It keeps risk management within known limits while opening new revenue options.

Olga Resiga pointed to a different shift — the audience itself. She said many users in prediction markets follow global events, not sports teams. This behavior may expand the reach of traditional betting products.

Speed and Expansion Plans

Speed appears central to the product’s appeal. New partners can launch within three weeks, according to company details. Existing partners may go live in as little as two to three days. That short timeline — if consistent — could drive quick adoption across markets.

Beyond that, the product may serve as a testing ground for new ideas. Operators can explore demand without long development cycles or major investment risks.

Hence, SOFTSWISS positions itself at a key intersection of betting and global events. The company enters a market already crowded with strong players — yet still open to new approaches.