Svenska Spel Boasts 93% Healthy Revenue in Q2

Svenska Spel reported that 93.2% of its revenue in Q2 2024 came from healthy gambling — a 1.1% rise from Q1 — reflecting the company’s ongoing efforts to strengthen consumer protection and promote responsible play.

Calculations Are Based on Playscan, an Analysis Tool by Svenska Spel

Playscan, developed with Sustainable Interaction, helps calculate healthy income and detect risky behavior early.

• It identifies when players begin showing signs of harmful gambling.

• Svenska Spel uses interventions like notifications and direct contact when risk appears.

• In extreme cases, player blocking can be applied to prevent further harm.

Anna Johnson, Svenska Spel’s CEO, emphasized that the increase in healthy revenue reflects stronger responsible gambling measures and expressed hope that other operators will follow suit.

New Measures Are To Be Introduced by the End of 2024

To further enhance consumer protection, Svenska Spel will introduce new responsible gambling tools by the end of 2024.

• The changes are expected to boost healthy revenue statistics.

• The initiative follows a major restructuring between January and June, which included internal reorganization and the closure of two casinos in Malmö and Gothenburg.

• These steps helped reduce costs and improve operating margins in Q2 2024.

Svenska Spel Decided to Report on Healthy Revenues in June

Reporting on healthy revenue became part of Svenska Spel’s transparency initiative in 2024.

• A 2023 survey by Spelinspektionen found that 75% of Swedish adults gambled in the past year.

• Johnson said that sharing healthy revenue data helps counteract gambling problems and build public trust.

• Erik Strand, Svenska Spel’s chair, added that the move strengthens transparency and supports responsible gambling efforts.

By combining advanced analytics, strict oversight, and new responsible gambling initiatives, Svenska Spel continues to position itself as a leader in sustainable gambling — setting an example for the wider Swedish gaming industry.