Wildz Group Becomes the First to Announce Receiving a Gambling License in Finland

Of the 75 global operators that applied for a Suomi iGaming license, Wildz Group is the first to announce it has received regulatory approval.

Finland’s National Police Board has not released the names of the companies that submitted applications, leaving the identities of the other contenders undisclosed.

Finland Grants Wildz Group License Despite Previous Police Action

The permit is valid for 5 years and will take effect in July 2027, when Finland’s regulated gambling space finally gets underway.

Wildz Group’s portfolio encompasses Wildz, Caxino, Wheelz, Spinz, Chipz, Tuplaus, and Blingi. The company has not specified which of these brands will enter the Finnish market.

A Wildz Group spokesperson described the license approval as a major milestone for the company and said it looked forward to working with the Finnish regulator to achieve the highest possible level of channelisation and help make the new licensing regime a success.

Wildz Group board member Lasse Rantala also commented on the license in a LinkedIn post, thanking the team for its work and confirming that preparations were continuing ahead of the market launch on 1 July 2027.

In October 2025, the police threatened Wildz Group with a marketing ban and a conditional fine. Under Finnish rules, operators subject to a fine or prohibition issued after September 2024 are ineligible for a gambling license. The recent permit approval suggests that no such ban or fine was ultimately imposed.

Experts Sound the Over-Exposure Alarm

Given that numerous major gambling operators have expressed interest in a Suomi license, including the country’s current monopoly operator, Veikkaus, analysts have warned that the iGaming ecosystem could become oversaturated if most applications are approved. 

Finland is among the last European countries to move away from a state-owned gambling monopoly towards a liberalised market. Sweden completed its transition to a fully liberalised gambling market in 2019.