Delaware North rolls out Ember Entertainment, unifying iGaming

Delaware North brings its gaming business together

Delaware North has changed the name of its gaming business. It will now operate as Ember Entertainment. The business was previously called Delaware North Gaming and Entertainment. The new name covers its casinos, online gaming, sportsbook, and rewards program.

Company leaders say one brand will make the business easier to understand. The names of its casino properties will stay the same. Instead, each location will become an Ember Entertainment property. They will also be part of Ember Rewards.

Several brands receive new names

The rebrand also changes the names of several gaming products. The changes include:

• Lucky North Rewards becomes Ember Rewards

• Lucky North Casino becomes Ember Jackpot Casino

• The online casino becomes Ember Casino

• Betly in West Virginia becomes Ember Sportsbook

• MVGBet in Ohio becomes Ember Sportsbook

Beyond the new names, the company wants customers to see one gaming business instead of many separate brands.

Company says customers come first

Jill Eden, vice president of marketing, helped lead the project. She worked with the company's marketing and brand teams. Eden said the Ember name stands for warmth, energy, and new ideas. She also said it shows the link between casinos, online gaming, rewards, and entertainment.

She said the change is more than a new logo — it is a promise to give every customer a better experience. Whether people visit a casino or play from home, the company wants every service to feel connected. Hence, Delaware North believes one brand can build stronger customer loyalty over time.

New brand looks ahead

Ember Entertainment President Jason Gregorec said the new brand supports the company's next stage of growth. He said customers expect an easier experience across different services. The new brand brings together casinos, online gaming, sportsbook, rewards, hotels, restaurants, and shops.

Nevertheless, Delaware North will not rename its casino properties. The company wants to keep those familiar names while adding one clear business identity. Subsequently, Ember Entertainment becomes the face of Delaware North's gaming business. The company hopes the new brand will support future growth — while making its services easier for customers to recognize and enjoy.