Dutch Lawmakers Consider iGaming Ad & Bonuses Ban

Government Plans New Gambling Rules

The Dutch government has proposed some changes to gambling. The plans were presented by Claudia van Bruggen, State Secretary for Justice and Security. One of the largest ideas is a complete prohibition on advertising online gambling. One would prohibit casinos from giving bonuses and special promotions.

The changes are required due to concerns about gambling harms, officials say. One of the primary groups lawmakers seek to protect are younger players. The government feels that tougher laws would help to curb gambling on risky games. Meanwhile, it's seeking to enhance player protection.

Stricter Spending Checks Under Review

The proposals also include tougher rules on player spending. New deposit limits could make it harder to spend large amounts. Lawmakers are also considering stronger affordability checks. These checks would help make sure players do not spend more than they can afford.

Supporters say these measures could prevent financial problems. They believe early checks may help reduce gambling harm. Nevertheless, some industry experts worry the rules may go too far. They say heavy restrictions could create new problems.

Changes to Self-Exclusion System

The government is also looking at changes to self-exclusion rules. Self-exclusion allows players to block themselves from gambling services. Under the proposal, a self-exclusion would not end automatically. Instead, it would stay active until the player removes it.

Another proposal would allow family members to request an exclusion. Supporters believe this could help people struggling with gambling issues. The plans are still being discussed — and no final decision has been made.

Key Proposals

• Ban on online gambling advertising

• Ban on gambling bonuses and promotions

• Stricter deposit limits

• More affordability checks

• Changes to self-exclusion rules

• More power to block illegal websites

Focus on Illegal Gambling Sites

One proposal would give regulators stronger powers against illegal operators. Authorities could be allowed to block unlicensed gambling websites. Supporters say this could help protect players from unsafe casinos. They also believe it could reduce black market activity.

However, critics have raised concerns about a full advertising ban. They say legal casinos may find it harder to reach customers. As a result, some players could turn to illegal websites instead. That remains one of the biggest concerns in the debate.

Lawmakers Face a Difficult Choice

The Netherlands already has strict gambling rules. Earlier measures limited untargeted advertising and gambling sports sponsorships. The country also restricts ads that may appeal to minors. These rules were introduced to better protect young people.

Now lawmakers must decide whether further restrictions are needed — or whether they could harm the legal market. Industry groups have already expressed concerns after recent gambling tax increases.

Subsequently, the latest proposals are expected to spark more debate. The government will now turn the plans into a draft bill for future discussion.