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Soft2Bet has launched its second licensed brand in Romania

Soft2Bet is expanding fast in Romania, rolling out a new brand — TopBet.ro — just weeks after its previous launch. The site brings together sports, casino gaming, and local flair in a design built for modern players.

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A new brand called TopBet focuses on sports betting — a theme reflected in its visual identity. At the same time, the platform also offers an online casino. The “TopBet” name itself is not new; projects under this brand have been operating for years across several jurisdictions.

Since its debut, TopBet has been deeply inspired by Romania’s sporting culture. Football and motorsport lie at the heart of the brand, supported by fresh betting opportunities, match-day promotions, and content that highlights the weekly rhythm of local fans. Thanks to Romania’s closeness to major European racing tracks and its easy travel routes, the country is a natural hub for motorsport followers — and TopBet.ro taps into this passion through inventive campaigns, themed challenges, and seasonal promotions tied to Grand Prix weekends. This same user-focused concept shapes the entire platform: clear navigation, swift bet placement, and a sleek, mobile-optimized layout.

Yoel Zuckerberg, Chief Product Officer at Soft2Bet, said:

“With TopBet.ro, we set out to create a brand that feels unmistakably Romanian at first glance — and then added MEGA missions and challenges that turn derby days and Grand Prix weekends into journeys players want to return to again and again.”

Beyond sports betting, TopBet.ro also gives players a chance to take a short break in its casino section. It’s a big, well-organized lobby with familiar slot titles, live dealer tables, and a few sports-style games. Everything loads fast, works smoothly on mobile, and feels easy to navigate — exactly what most players expect today.

The site is powered by Soft2Bet’s own platform, which focuses on performance and stability. It also includes tools for responsible gaming that meet local standards. Another important part of the experience is MEGA — short for Motivational Engineering Gaming Application. It’s a system that adds small missions and challenges into the gameplay, turning regular sessions into something more interactive and rewarding.

Soft2Bet has made it clear that Romania is one of its key markets. The company’s second brand launch in just a month says a lot about how seriously it’s approaching this region.

Not long ago, Soft2Bet also unveiled Swiper, an online casino built around how people use social media — quick, visual, and easy to browse.

The brand’s interfaces mimic the familiar look and feel of TikTok, Instagram, and other platforms, featuring a “smart feed,” “stories,” and other well-known formats. The Swiper brand was launched in Sweden a few months ago and has since expanded to Romania.

In the near future, our experts will publish fair reviews of these new casinos. Meanwhile, you can already explore the best casino sites for Romanian players, each thoroughly evaluated by the SlotsUp team, complete with ratings and a safety index. Use the filters and sorting tools on the website to find the casino that best matches your personal criteria.

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Mykhailiuta Maryna img
Mykhailiuta Maryna

Game Analyst & Reviewer

Mykhailiuta Maryna Game Analyst & Reviewer

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