Caesars Looks To Create Proprietary iGaming Content Through Bragg Partnership

Caesars Entertainment is taking a step forward in its online casino operations by expanding its partnership with Toronto-based Bragg Gaming Group. The collaboration is aimed at creating proprietary iGaming content, enabling Caesars to offer exclusive online slots and table games to its customers in both the US and Canada.

This enhanced partnership includes using Bragg’s advanced Remote Gaming Server (RGS) technology. Caesars plans to design and develop its own in-house digital casino games with this system. According to Matt Sunderland, Caesars Digital's SVP and Chief iGaming Officer, Bragg’s expertise has consistently exceeded expectations, making this partnership a vital part of Caesars' strategy to provide unique gaming experiences.

Key elements of the agreement include:

• Licensing Bragg’s HUB product delivery system and casino game aggregation platform, which integrate multiple games and content for a seamless experience.

• Access to Bragg’s Fuze player engagement platform, featuring bonus rewards, jackpots, free rounds, and AI-driven game recommendations to boost player engagement.

Previously, Bragg primarily served as a content supplier for Caesars, delivering successful exclusive titles such as Lady Luck Casino Egyptian Magic and Boardwalk Slots Bankers & Cash. These games have performed well on Caesars’ platforms in New Jersey, Pennsylvania, Michigan, and Ontario. With the new agreement, Caesars plans to build on that success by creating a dedicated in-house game studio team focused on exclusive offerings.

Bragg Gaming has expressed optimism about the expanded partnership’s potential to drive growth. The company highlighted expectations for double-digit revenue increases in 2025 tied in part to this collaboration. CEO Matevž Mazij reiterated Bragg’s commitment to strategic initiatives that enhance shareholder value, noting that partnerships like this with Caesars align with broader growth objectives.

The move comes at a time when competition in the iGaming industry is intensifying. By developing proprietary content, Caesars is positioning itself to:

• Attract a broader audience.

• Differentiate its offerings in the crowded online casino market.

• Deliver a more engaging and personalized gaming experience with Bragg’s advanced tools and technology.

Summary: Caesars’ expanded partnership with Bragg marks a strategic push to strengthen its online casino operations, with exclusive content and advanced engagement tools expected to fuel growth in a highly competitive market.