China passes new rules around AI chatbots, outlaws gambling-related content

Beijing moves to control fast-growing AI tools

The draft rules were released on Saturday and opened for public comment. Officials set January 25, 2026, as the deadline — giving companies time to review and respond. The long window suggests care, but also firm intent.

AI chatbots are spreading quickly across China. These tools answer questions, offer advice, and talk in human-like ways. That speed worries regulators.

Chatbots respond instantly. Their words can influence behavior. Mistakes can spread fast.

China already controls online content tightly. AI tools add pressure to that system — because they generate new text, not just share existing posts. Regulators say new rules are needed to close that gap.

Gambling content draws a clear red line

Gambling-related content sits firmly on the banned list. The draft rules say chatbots must not promote betting, give advice, or simulate casino-style activity. Even indirect encouragement is not allowed.

Officials argue that AI could increase social harm if left unchecked. Gambling themes may push risky behavior — especially among younger users or those facing money stress.

Inside the draft, regulators group gambling bans with other serious risks. Developers must block several types of content before products reach users:

• Gambling-related advice, promotion, or simulated betting features

• Messages linked to self-harm, suicide, or emotional pressure

• Violent, obscene, or socially harmful material

Emotional safety becomes a new requirement

Beyond content bans, the rules add a new idea — emotional safety. Chatbots should not manipulate feelings or encourage emotional dependence. Officials warn against users forming unhealthy bonds with AI tools.

This concern reflects changing habits. Many people now speak to chatbots for support or comfort. For elderly users, this connection could grow quickly — and replace human contact.

China presents this move as protection. Still, it increases pressure on developers to monitor how users interact with AI systems.

Local AI growth adds urgency

The rise of DeepSeek, a domestic AI model, has raised attention. The tool drew comparisons to ChatGPT and showed China closing the technology gap.

China may have arrived later in the global AI race. Nevertheless, it now moves faster on regulation — while others still debate rules.

The draft aims to guide both current and future chatbots. Officials want limits in place before problems scale. For now, the proposal remains open to public feedback. Yet its direction seems clear.