PointsBet Canada Teams up With Play’n Go To Expand iGaming Library

PointsBet Canada has significantly bolstered its online casino offerings through a partnership with Swedish gaming provider Play’n GO. The collaboration introduces popular titles such as Book of Dead, Rich Wilde and the Tome of Madness, and more to PointsBet’s already robust casino platform. This marks a strategic enhancement to its portfolio in the highly competitive Ontario online gaming market.

Casino gaming is a dominant force in Ontario’s online gambling industry. Recent data from iGaming Ontario’s Q2 FY2024-25 market performance report revealed:

• 86% of the CA$18.7 billion (US$13.1 billion) in total online bets came from casino games

• High-quality casino content is crucial for operators to stay competitive

• Demand for premium titles continues to shape the market

Prior to the partnership, PointsBet Canada offered 517 iCasino games. The integration of Play’n GO titles has added 19 games in the first week alone, with more expected as the collaboration progresses. This expansion underscores PointsBet Canada’s commitment to providing a diverse and engaging gaming experience tailored to the preferences of Canadian players.

Play’n GO’s reputation for delivering high-quality gaming content aligns with PointsBet Canada’s mission to provide a safe and engaging entertainment experience. This collaboration not only enhances PointsBet’s gaming library but also reinforces its position as a trusted leader in Canada’s iGaming market.

Ontario’s iGaming market is a competitive landscape, with 50 licensed operators collectively driving 78% of the market share held by commercial operators. According to H2 Gambling Capital:

• Ontario Lottery and Gaming (government-operated) accounts for 16%

• Offshore unregulated platforms hold just 5%

• Success depends heavily on premium content offerings

Play’n GO has steadily expanded its presence in Canada since entering the Ontario market in 2022. Earlier this year, the company extended its reach into Quebec, showcasing its commitment to becoming a major player in the North American gaming scene.

The partnership with PointsBet Canada represents a significant milestone, as both companies aim to elevate the standard of player entertainment in the region.

PointsBet views this collaboration as an opportunity to:

• Offer diverse and engaging content

• Meet the evolving demands of players

• Drive innovation and growth in Ontario’s iGaming sector

Conclusion
The partnership between PointsBet Canada and Play’n GO highlights the growing importance of premium content in Ontario’s competitive iGaming market. By expanding its library with globally recognized titles, PointsBet not only strengthens its market position but also delivers greater value to players. This collaboration signals continued innovation and sets the stage for sustainable growth in Canada’s regulated gaming landscape.