Rush Street Interactive Introduces Enhanced Player Rewards

Rush Street Interactive (RSI) has rolled out a revamped loyalty program designed to enhance player engagement across its BetRivers and PlaySugarHouse platforms. The newly launched rewards scheme introduces a more streamlined and rewarding experience for users, making it easier for them to earn and redeem points through their gameplay on the company's casino and sportsbook offerings.

A New Tiered System

This updated loyalty program is accessible to all players of BetRivers and PlaySugarHouse, offering a tiered system that includes Gold, Platinum, and Black levels. As players place bets, they accumulate three distinct types of points:

• Loyalty Points – earned through regular gameplay and betting.

• Bonus Store Points – used to redeem various rewards and bonuses.

• Tier Points – newly introduced and used to determine player level advancement.

The new structure encourages users to climb through the levels, unlocking a range of exclusive benefits, from luxury gifts and vacation packages to complimentary cruises.

Stability and Player-Focused Features

One of the key improvements in this program is the stability it offers in maintaining tier levels. Once players reach a new tier, they retain their status for the current six-month earning period and the entire subsequent six-month period, ensuring they can enjoy their rewards for up to a year.

Casino enthusiasts will find that a variety of games, including slots, progressive slots, video poker, and table games, are eligible for earning points. Sportsbook players also benefit, with rewards extending to their betting activities.

• Same Game Parlays (SGPs) now earn points based on the number of legs in the bet.

• Enhanced tracking tools allow players to easily view their tier status and benefits.

• Consistent status periods promote long-term player satisfaction.

A Commitment to Player Experience

RSI CEO Richard Schwartz emphasized the company’s player-first philosophy, noting that the loyalty program’s enhancements are part of ongoing efforts to add value to the player experience. The company’s growth in recent years underscores its focus on retention and innovation.

Alongside the improved reward structure, RSI has introduced a new user interface for its iRush Rewards program, providing players with a clear view of their progress, available perks, and upcoming rewards at higher tiers.

Looking Ahead

RSI’s dedication to player retention is reflected in its strong financial performance.

• 2023 revenue: $691 million, driven by high customer engagement.

• 2024 projection: Between $770 and $830 million, with a midpoint of $800 million marking a 16% year-over-year growth.

The loyalty program’s enhancements are expected to further bolster these results, solidifying RSI’s position as a leader in customer-centric innovation within the iGaming industry.