BetMGM Taps Social Media Influencer as Latest Brand Ambassador

BetMGM has entered into a significant partnership with Brian Christopher, a prominent figure in the gaming industry renowned for his slot machine content. This collaboration leverages Christopher's substantial online presence, with his live streams and videos drawing approximately eight million viewers monthly across various social media platforms.

As part of this agreement, Christopher will assume the role of brand ambassador for BetMGM, enhancing the brand's visibility and appeal within the gaming community. BetMGM plans to prominently feature and promote him in live streams on multiple social media channels.

This promotion will extend beyond social media to BetMGM's online casino platforms and future marketing campaigns. Christopher expressed his excitement about the partnership, describing BetMGM as the "ultimate real money gaming destination" for slot enthusiasts. He emphasized his commitment to bringing top platforms and new games to his audience, which he refers to as the BCSlots universe.

Oliver Bartlett, Vice President of Gaming Product & Content at BetMGM, underscored Christopher's extensive influence and enthusiasm for the gaming industry, highlighting the strategic value of this partnership.

As part of the collaboration, viewers can look forward to:

• Livestreams on BCSlots and BCSlots2 on YouTube, as well as BCSlots on Facebook and Kick

• Exclusive experiences with Christopher, including live streams, social media interactions, slot tours, in-person meet-and-greets, and virtual player events

• Engagement opportunities designed to connect fans directly with BetMGM’s offerings

A notable aspect of this partnership is the promotion of responsible gaming. Christopher will utilize his platform to highlight BetMGM’s responsible gaming tools and resources, driving messages about setting limits and playing within a budget. This aligns with BetMGM's commitment to fostering a safe and enjoyable gaming environment.

Christopher's content spans multiple platforms, including:

• BC Slots YouTube channel

• FlipTheSwitch.com and BCSlots Cruises

• The Rudies Fan Club

His social media channels collectively boast 1.8 million subscribers. Recently, the Brian Christopher Slots operation achieved a milestone by setting a new casino gaming record with one billion video views — a testament to his influence and the substantial engagement of his audience.

This partnership aims to:

• Showcase Christopher’s dynamic personality and enthusiasm for gaming

• Highlight BetMGM’s diverse portfolio of casino games

• Strengthen BetMGM’s competitive position in the online gaming market

Through this collaboration, BetMGM continues to bridge entertainment and responsible gaming, reinforcing its brand presence and deepening its connection with a passionate global audience.