DraftKings partners with Mindway AI for responsible gambling

A cautious step in a long-term plan

DraftKings continues to move carefully on responsible gambling issues. The partnership follows a steady pattern — slow progress, not bold change. US betting markets keep growing, and oversight continues to rise.

As pressure increases, operators face closer review from regulators. DraftKings has focused on education and research for several years. This agreement builds on that approach rather than shifting direction.

The Gamalyze rollout marks another measured step — not a headline grab. Such moves suggest planning over reaction. That tone may matter as rules tighten across states.

How Gamalyze works for players

Gamalyze works unlike most responsible gambling tools. It does not ask players to describe their habits. Instead, it observes choices during a simulated card game.

Players face controlled scenarios involving risk and control. Their decisions guide the final feedback. The system focuses on what users do — not what they say.

After the session, players receive personal insights. The goal is reflection, not judgment. Mindway AI calls the tool educational, not medical.

This method may feel clearer for many users. Surveys rely on memory and self-image. Observed actions often tell a different story — sometimes uncomfortable.

Why DraftKings supports the integration

DraftKings says the tool supports informed decision-making. Education sits at the center of its responsible gambling message. That view came from chief responsible gaming officer Lori Kalani.

She said understanding personal play helps support safer habits. Her comments reflect a broader company stance — responsibility and growth connect. Gamalyze now joins other tools in the Responsible Gaming Center.

These include spending limits, self-exclusion options, and learning materials. The new feature adds insight without replacing existing protections. It fits within a wider structure already in place.

For Mindway AI, the deal expands US reach. DraftKings remains one of the largest regulated sportsbooks and iGaming casinos. That access brings Gamalyze to a much larger audience — quickly and directly.

What this partnership may signal

The agreement reflects a wider industry shift. Behavior-based tools attract more attention from regulators. They look for real impact — not symbolic gestures.

Players also show interest in understanding real habits. Tools based on action may feel more honest. That honesty can support better choices over time.

Key parts of the integration include:

• Simulated gameplay to observe decisions

• Personal feedback based on actions

• Placement inside an existing gaming center

Nevertheless, results depend on player use and follow-up. DraftKings continues to test what works best. For now, the partnership shows a clear direction — steady, cautious, and research-driven.