Kambi expands in Mexico with Pickwin

Kambi enters Mexico with a focused plan

The partnership was confirmed at the start of the year. Mexico has drawn strong interest from sportsbook suppliers as rules become clearer and demand continues to rise. Growth has been steady, but competition remains strong.

Through the deal, Kambi will provide its Turnkey Sportsbook to Pickwin. The service supports daily sportsbook operations, including odds setting, risk control, and compliance needs. These areas often decide long-term success in regulated markets.

For Pickwin, the deal may improve performance and market reach. For Kambi, it adds another position in Latin America — a region where early presence often shapes future influence.

What the agreement includes

Kambi will support Pickwin across its casinos with a full sportsbook setup. The focus appears to be control and reliability rather than rapid expansion. Kambi will also manage trading services behind the scenes. The agreement covers several key elements:

• Turnkey Sportsbook services for Pickwin casinos

• Bet Builder options that allow custom wagers

• Compliance and risk tools aligned with Mexican rules

Together, these features form a complete sportsbook offer. The approach reflects Kambi’s wider strategy — steady growth built on structure and trust.

Leadership signals steady confidence

Kambi Group CEO Werner Becher welcomed the deal as the year began. He pointed to the company’s experience in Latin America as an important factor. Understanding local rules, he said, helps support long-term growth.

“Our proven track record in Latin America supports sustainable expansion,” Becher said. He added that local market knowledge helps partnerships last — even during challenging periods.

Becher’s confidence also appears personal. In December, he increased his ownership share in Kambi. The move suggests belief in the company’s direction as competition grows.

Pickwin sees growth ahead

Pickwin Co-founder and CEO Diego Sanchez called the deal an important step. He said the partnership supports Pickwin’s growth in Mexico’s sports betting market. Confidence in Kambi’s regional work helped shape the decision.

Sanchez said Mexican players expect reliable and secure sportsbook services. The agreement may help Pickwin meet those expectations while growing its reach.

Expansion across the Americas continues

Beyond Mexico, Kambi has signed several deals across the Americas. Recent agreements include partnerships with Churchill Downs and PENN Entertainment. These moves show a clear pattern — expansion through established operators.

Nevertheless, competition among sportsbook suppliers remains intense. Results will depend on execution, compliance, and player trust over time. For now, Kambi’s Mexico move appears careful, planned, and well timed.