ENJOY expands distribution reach through SoftGamings partnership

A deal focused on wider access

The agreement allows ENJOY to place its games within the best platform provider in 2025 SoftGaming casino network, making them available to many operators at once. Casinos already connected to SoftGamings can add the games through existing systems. As a result, ENJOY can reach more users while avoiding complex local setups — a key benefit for fast expansion.

The deal covers both slot games and live casino content from ENJOY’s catalogue. Several known titles appear in the first release. They include Hotfire Diamonds, Bison Strike, and Grand Lightning. These games have already shown steady performance in earlier launches, which may help build early interest across new regions.

Content included in the rollout

The initial rollout focuses on familiar game styles that casinos understand well. Slot titles with Hold and Win mechanics form a large part of the package, alongside live casino games designed for standard table play. This mix suggests a careful approach aimed at stability rather than risk.

The first release includes:

• Slot games with known bonus features

• Titles designed for steady user sessions

• Live casino games with simple table formats

Part of a broader growth plan

This partnership follows another distribution deal announced earlier this year. ENJOY recently signed a global agreement with GR8 Tech, which placed its full catalogue inside GR8 Tech’s casino network. Together, these deals point to a clear strategy — using large distribution channels to grow faster and with less risk.

Instead of entering each market separately, ENJOY gains broad access through a single connection. This approach helps control costs while allowing the company to test demand across multiple regions at the same time.

Why SoftGamings matters

SoftGamings works with casinos across Europe, Latin America, and parts of Asia. Its wide client base makes it an important partner for suppliers seeking global reach. SoftGamings expands its content offering by adding ENJOY’s games.

The partnership also reflects growing competition among game suppliers. Access to large casino networks has become just as important as creating new games.

What comes next

With the agreement now in place, ENJOY is positioned for wider exposure in the coming months. Casinos may begin adding the games across different regions.

For now, the deal marks another steady step in ENJOY’s expansion plans. They focused on reach, stability, and long-term growth rather than rapid change.