Inside 2026 iGaming: EvenBet Gaming Tracks the Shifts Shaping the Market

Competition and Rules Shape the Next Phase

Competition stands out as the main concern, with 18% calling it their biggest risk. The rush for fast sign-ups is slowing, and many now focus on keeping users. This shift may change how start-ups enter new regions, since high CPA deals no longer offer the same value.

Rules come close behind rivalry. About 17% of replies point to tighter checks that may force casinos to adjust faster. Europe worries more about regulation, while Asia appears more concerned with competition. These contrasts guide how companies plan their next steps.

User’s needs add more pressure. Many players say design and payments matter most when choosing to stay. These areas cost less than broad marketing and may help smaller brands stand out in a busy market.

Marketing Gains Power as 2026 Nears

Marketing now leads to many plans for next year. About 25% of operators say it will guide their decisions, placing it ahead of expansion. The trend shows a clear aim — build stronger brands, grow loyalty, and keep a steady voice in each market.

This push comes as rivals move faster. Many casinos work to protect the markets they already know — a safer move meant to limit risk. It may be defensive, but most companies seem ready to follow it. Marketing priorities include:

• Build brand strength

• Keep loyal users

• Protect key regions

• Use social channels well

• Control cost and reach

Social Media Leads the Marketing Race

Social media remains the top marketing tool, with 22% placing it first. Exhibitions follow at 16%, while email ranks far lower. Large global companies show the same pattern, which signals a wider change in how businesses speak to users.

Asia and Europe both rely on social media, though Asia gives it more weight. Europe uses more events and meetings, while Asia leans on influencer work. These differences show why one method rarely fits every market.

Instagram and Facebook Hold the Top Spot

Instagram ranks first at 23%, with Facebook close at 22%. LinkedIn supports business contacts, while Telegram and YouTube help with updates and video posts. Short clips, live streams, and gameplay reactions appear to draw the most attention.

The next year may reward operators who act early, follow new rules closely, and sharpen their message. Size alone may not secure success — speed and awareness could matter more. Those who read these shifts well may stay ahead in 2026, while others risk losing pace.