Fanatics’ acquisition of PointsBet continues to pay off

Fanatics has continued to blaze a trail on the US sports betting scene by making its debut in Louisiana.

Having completed a $225 million acquisition of PointsBet back in April, Fanatics has a firm stronghold of all things sports-betting related in the States, and it has underlined its influence by now going live in the Pelican State.

Through a partnership with Boomtown Casino & Hotel, those visiting Louisiana will be entitled to the full Fanatics treatment when they place bets, and that includes being able to use the bespoke iOS and Android mobile app.

• The app offers exclusive rewards like FanCash, letting bettors earn up to 10% back on wagers — win or lose.

• It also includes expanded live streaming options, enhancing the in-app betting experience.

• Users gain access to Fanatics’ seamless integration of sports merchandise and betting rewards.

Fanatics has seen the merits of sports betting in Louisiana and joins a swathe of operators already in the state, including bet365, BetMGM, BetRivers, Caesars, DraftKings, and ESPN Bet.

Aside from Louisiana, Fanatics set up its online sportsbook and casino offerings in New Jersey, one of the few states to offer both services. Now, Fanatics operates in 22 states, covering roughly 95% of the US online sports betting market.

As far as Louisiana is concerned, the sports betting market is expanding rapidly:

• Legal online sports betting began in January 2022.

• As of June 2024, betting activity grew by 37% year-over-year, totaling around $3 billion in wagers.

• The Louisiana Gaming Control Board reported a $195.8 million handle in June, generating $24.8 million in net proceeds.

Fanatics has certainly left its mark — and by the looks of it, they are far from finished.