Personalisation in iGaming: The power shift toward player-driven live experiences
Online casinos face growing pressure as users expect more control over how they play. Personalisation has moved from a nice extra to a core part of the experience. Many users now look for games that speak to their tastes and even their culture.
Nov 12, 2025
Growing push for custom play
Interest climbed through 2024 and 2025, yet many casinos still offer broad suggestions based on simple data. These setups feel basic and do not give users much sense of choice. Four out of five users say they value offers that respond to how they play. This gap between demand and delivery has opened new space — and new competition.
Some operators test AI-driven layouts or regional studios to answer user needs. Even so, most services remain early in this move. The push toward stronger custom play may grow as live casino studios enter more regions and look for loyal users.
CreedRoomz leans on hyper-customisation
CreedRoomz, led by live casino head Hayk Tovmasyan, appears ready to move faster. He says the next stage will focus on emotion, culture, and user control. The company uses native-speaking dealers and branded rooms to build trust — a step meant to match the feel of a local casino.
Tovmasyan notes that these rooms may help operators show their identity in any region. Custom halls let casinos match colours and tone. This — he adds — may support long-term loyalty.
CreedRoomz features include:
Native-speaking dealers for cultural comfort
Custom halls that mirror operator style
Game modes give users more choices
Updated UI layouts that refresh classic games
More choice at key moments
CreedRoomz also updated gameplay to give users active roles. Cashout Blackjack includes a Side Bet Gamble feature that adds a five-second choice. Users may gamble or skip, and the countdown adds extra tension. The company says quick choices may deepen interest — though results may vary.
Roulette users see a different option through Aurum Mode, which adds a gold-themed view and higher multipliers.
What comes next
The main goal across the sector is clear — offer more personal experiences without crossing into anything that feels intrusive. Many consumers dealt with poor personalisation attempts, and some stepped away afterward. This risk stays on the minds of operators as they plan new games and markets.
A modular build may help studios move into areas like LatAm and Asia without long delays. It also lets operators adjust to changing tastes. As casinos blend with entertainment, interactive shows, and bonus events may shape the next phase.
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