Playtech Announces Partnership With Rush Street Interactive

Playtech has announced a new strategic partnership with one of the largest online gambling operators in the US – Rush Street Interactive. Thanks to this development, Playtech is now able to offer a variety of games across North America.

These include:

• Online slots

• Table games

• Live casino games from studios in Pennsylvania, Michigan, and New Jersey

All of these products will be available through RSI’s brand BetRivers.

The COO of Playtech, Shimon Akad, stated that the launch of the partnership represented a "great moment" as it enabled both companies to expand their presence across North America. He added that having the chance to distribute content for an industry leader such as RSI was vital to Playtech and that both companies would be happy to deliver revolutionizing “content to BetRivers players in North America.”

Both Companies Looking to Expand to Other Markets

RSI’s CEO, Richard Schwartz, also shared a few words on the new partnership. He said that everyone at the company was pleased to announce the new and improved relationship with Playtech.

He doubled down by saying that RSI was proud to deliver new and unique content to its players, and that was exactly what the partnership with Playtech would bring. In conclusion, Schwartz noted that he had high hopes that the efforts would help RSI become a “leading online operator across the Americas.”

Apart from increasing their presence in the US, the deal allows both companies to strengthen their offerings in Canada and Mexico. Playtech’s cutting-edge games will be available to Canadians living in Ontario and all across Mexico.

According to Playtech’s press release, both entities are actively looking to expand their partnership across Latin America. RSI’s brand RushBet is set to play a crucial role in the expansion, already having market access in Peru.

Expansion goals include:

• Strengthening presence in Canada and Mexico

• Broadening the partnership across Latin America

• Utilizing RushBet for market entry in Peru

Stock Impact of the News Remains to be Seen

Since the news is still relatively fresh, it remains to be seen how it will impact Playtech's stock price.

Stock performance around the announcement:

• One day before news: 645 GBX

• On announcement day: 631 GBX

• The following day (Sept 11): daily high of 644 GBX

The development seems to be having a positive effect, but it’s still too early to see whether it will continue on this positive track.

Busy Summer for Playtech

This summer proved to be quite interesting and active for Playtech. The company formed partnerships and released new games.

Recent highlights include:

• June: Partnership with MGM Resorts International to stream live casino content directly from Bellagio and MGM Grand

• July: Launch of Cash Collect Roulette Live, a multiplayer live game brought to LeoVegas and Betfair

• Expansion in Spain: Launch of Super Spin Roulette via bet365, tailored to local regulations with multipliers up to x540

Conclusion

The partnership between Playtech and Rush Street Interactive represents a significant step forward for both companies. With expansion plans across North America and Latin America, innovative content releases, and a strong strategic vision, the collaboration positions both operators for long-term growth in the competitive online gambling market.