US iGaming Market to Eclipse UK Counterpart: Vixio Report

The US iGaming market is rapidly approaching a major milestone — according to a new report by Vixio GamblingCompliance, it is on track to surpass the United Kingdom as the world’s leading market. The study, titled “US iGaming: A Market on the Move,” outlines how legalization and expansion across multiple states have accelerated this growth trajectory.

The UK has long maintained its dominance in the global iGaming landscape, but the tides are shifting fast. The US, with its vast consumer base and ongoing regulatory developments, is emerging as the next global powerhouse.

“The US iGaming market is witnessing a period of unprecedented expansion,” said Michael Livingston, lead analyst at Vixio GamblingCompliance.

Among the key growth factors cited in the report are:

• A large, tech-savvy population driving strong online engagement.

• Growing public acceptance of online gambling, leading to a friendlier regulatory climate.

• The legalization of sports betting paving the way for online casinos and broader iGaming activity.

The report projects that the US iGaming market could reach $13.4 billion by 2025, surpassing the UK’s forecast of $8.2 billion. Continued legalization, consumer adoption, and operator investment are seen as the main drivers of this rise.

However, the report also points to several challenges:

• A fragmented regulatory framework across different states.

• Ongoing debates about problem gambling and social impacts.

• Complexities in compliance and licensing for multi-state operators.

Still, Vixio remains optimistic about the long-term potential:

• Responsible regulation could ensure sustainable growth.

• A focus on player protection may set new global standards.

• Expanding markets could attract more international investment.

“With responsible regulations and a focus on player protection, the US can become a global leader in the iGaming industry, setting a benchmark for others to follow,” said Sarah Jones, Vixio’s CEO and co-author of the report.

The findings are expected to influence policymakers, regulators, and investors — potentially accelerating the momentum for wider legalization and shaping the next era of iGaming in the United States.