Play’n GO expands with Ivy Casino in the United Kingdom

A new UK partnership takes shape

As the year draws to a close, Play’n GO has confirmed a content partnership with Ivy Casino. The operator launched in 2024 and has since worked to build a stronger game offering for UK players. The agreement adds another recognised name to its growing list of studio partners.

The timing appears deliberate — the UK market remains crowded and closely watched. Operators face firm rules and rising expectations from players. As a result, content deals often reflect long-term planning rather than short-term gains. For Play’n GO, the Ivy Casino agreement fits a familiar pattern focused on stability and trust.

Well-known titles arrive for players

The partnership brings several established Play’n GO games to Ivy Casino. These titles have performed well across regulated markets and remain popular with players. The initial launch includes the following games:

• Legacy of Dead

• Book of Dead

• Rise of Olympus 100

• Reactoonz

• Diamond Vortex

• Sabaton

Rather than adding a large volume of games, the rollout remains focused. This approach may help Ivy Casino manage compliance while offering content players already trust. Familiar titles often help new casinos build early confidence among users.

A shared focus on regulation

Play’n GO Chief Commercial Officer Magnus Olsson commented on the agreement. He said both companies share a strong focus on operating within regulated markets. His remarks suggest the partnership rests on shared standards rather than scale alone.

That alignment matters in the UK — where oversight is strict and penalties can follow missteps. Hence, studios and operators often choose partners with similar views on compliance and responsibility.

Ivy Casino builds its UK strategy

Ivy Casino continues expanding alongside its sister brands, Rose Casino and O’Reels. Since launch, the group has worked to add established studios to its offering. Play’n GO now becomes one of the most recognisable names in that lineup.

Mark Good of Ivy Casino welcomed the partnership, saying it supports the operator’s wider UK strategy. According to his comments, engaging gameplay remains central to attracting and retaining players in a competitive market.

Global moves add context

The UK deal follows other recent Play’n GO expansions. The studio partnered with Betway in Botswana and launched with Bet365 in Italy earlier this month. New releases such as Buildin’ More Bucks and Piggy Heist support this broader push.

Together, these steps point to a steady global plan — careful, measured, and focused on regulated growth rather than rapid expansion.