Coming Soon: Virgin Las Vegas Teases Grand Opening, Features Revealed

Article by : Helen Sep 30, 2020

After purchasing the Hard Rock Casino & Hotel in early 2018, Richard Branson and the Virgin company have kept to the schedule of renovating the iconic building and making it more on brand. Even though there were construction delays last year due to the coronavirus, the makeover is almost complete, and the property is slated to open its doors at an unknown date, early next year.

To give patrons an exclusive peek into their innovative but functional creation and build enthusiasm, Virgin unveiled a few features (PDF), notably, the chambers and suites designs, and announced that it is now part of the Curio Collection by Hilton. Per the plans, the revitalized property will feature 1,504 exceptionally designed chambers, Grand Chamber Suites, and Penthouse Suites housed in 3 distinctive towers: Opal Tower, Canyon Tower, and the all-suite Ruby Tower, each offering a variety of unique guest experiences.

The Opal Tower is a sweeping area conveniently located near the more than 110,000 square feet of re-inspired meeting and convention spaces set against a modern desert landscape. The Canyon Tower, on the other hand, is situated off the exhilarating and immersive 60,000 square foot casino floors and offers incredible views of the Las Vegas cityscape, as well as providing scenic views of the luxury poolside space, which is over 5 acres. Patrons of the Ruby Tower will enjoy an exclusive check-in area and be assigned a dedicated valet during their stay on the property.

Virgin Las Vegas and Curio Collection by Hilton also revealed their collaborative efforts with Studio Collective on interior design (PDF), an award-winning boutique design agency based in Venice beach. On joining the team to re-conceptualize and develop the hotel, Adam Goldstein, the design director and partner at Studio Collective, remarked, “We are extremely excited to be a part of the reimagining of this iconic property.” He continued, “For our portion of the project, we have chosen to seek inspiration from the surrounding landscapes, both natural and synthetic, of the American Southwest and when woven with the DNA of the Virgin Hotel brand, have sought to create something that is both playful and comfortable, seductive yet, surprising.”

Our vision combined with the Virgin Hotels and Curio Collection by Hilton’s signature amenities and hospitality will make the property a much sought-after destination in Las Vegas.

Adam Goldstein, the design director and partner at Studio Collective, on Studio Collective’s goal for the luxury property

The chambers and suites will feature a bright, neutral color palette to celebrate the desert ambiance, as well as include Virgin Hotels patented bed and in-room technology and other various distinctive touches exclusive to Virgin Hotels. Each room is designed to consist of two large spaces separated by a privacy door, which is ideal for wellness, recharging, working, and ensuring an overall contactless experience. The first space, dubbed “The Dressing Room,” features a makeup desk with lighted mirrors, a full vanity, closet for two, and an extra-large shower complete with Red Flower toilettes. The other room, separated by the privacy door, is “The Lounge,” which is furnished with a high definition TV, Virgin Hotels patented ergonomically designer lounge bed, a comfortable seating nook, and a pedestal table.

In honoring their commitment to simplify hotel services and give more control to guests, while ensuring their health and safety on the property, Virgin Hotels Las Vegas is rolling out an innovative, contact-free experience courtesy of the upgraded mobile app, Lucy. Guests can order room service, control lighting, thermostats, and TVs, check out, and enjoy a plethora of seamless services all from their mobile devices.


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