Seneca Gaming Revealed to Be GAN’s Latest Client

Article by : Helen Feb 15, 2021

GAN, a software development company specializing in online casinos and sports betting platforms, announced that it partnered with Seneca Gaming Corporation as the casino operator is keen on revamping its current simulated gaming platform.

Seneca Gaming Corporation runs three casino venues in Western New York on behalf of the Seneca Nation of Indians, a Native American tribe: Seneca Niagara Resort & Casino (Niagara Falls), Seneca Buffalo Creek Casino (Buffalo), and Seneca Allegany Resort & Casino (Salamanca).

As a part of the deal, GAN will develop a custom solution for Seneca Gaming that will replace its current one, as well as rebrand the casino operator’s desktop and mobile social casino and take charge of the marketing and customer services for the new platform.

Jeff Berman, GAN’s CCO, commented on the deal with the following: “We are very excited about the continued adoption of our Simulated Gaming software and eager to work in close concert with Seneca Gaming Corporation to further enhance the user experience for their players. This partnership and integration of GAN’s software will allow SGC to develop more meaningful and actionable player insights to drive new marketing and revenue opportunities.”

GAN’s ability to develop a customized solution from the bottom-up made them the right partner to help elevate our simulated gaming platform. We are pleased to have a trusted partner like GAN and look forward to relaunching this exciting play-for-fun experience for our loyal players in the near future.

Kevin Nephew, President & CEO of Seneca Gaming Corporation

Earlier this year, GAN announced that its three clients’ platforms were launched in Michigan on January 22. The companies that entered the online gambling and sports betting market in the Great Lakes State are Churchill Downs, Wynn Resorts, and FanDuel Group (owned by Flutter Entertainment).

Churchill Downs launched its sportsbook and online gambling apps for the web, iOS, and Android platforms, all developed by GAN. WynnBET, Wynn Resorts’ online casino and sportsbook brand, also had its web (desktop and smartphone versions) and mobile (Android and iOS) apps made by GAN. FanDuel, on the other hand, launched SuperRGS, GAN’s online casino gaming content aggregator for the U.S.

These three companies, along with the other six, were cleared by the Michigan Gaming Control Board to launch on January 19, a bit more than a year after online gambling and sports betting became legal in the state. The newly established industry is expected to generate $439 million in gross revenues this year, with the figures projected to rise to $724 million in 2022 and $969 million in 2023.

Ten million residents of Michigan will finally be enabled to bet on sports and play casino games online, ushering into existence the next large intrastate market for internet gambling here in the United States.

Dermot Smurfit, President & CEO of GAN

And that’s not all the new year brought GAN: the company also signed the first Letter of Intent with an unnamed client for the Coolbet sportsbook engine that it acquired in November and now offers as a turnkey solution. Should the client get the sports betting license in the Commonwealth of Virginia, this is where the platform using Coolbet will be launched.

GAN is a B2B software-as-a-service and development company specializing in turnkey and custom solutions for the online casino and sports betting industries. Most of its clients are land-based casino operators seeking to expand their operations to the online domain.

GAN can also boast having its own online gambling enterprise software system called GameSTACK that it offers as a ready-to-use solution for businesses interested in launching their online casino or sports betting platform.


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