Aristocrat Completes NeoGames Acquisition, Reveals Aristocrat Interactive

Aristocrat has officially announced that it has completed the acquisition of NeoGames. The proposal, which dates back to May 2023, has been supported by a majority of NeoGames’ shareholders.

With this development, Aristocrat moves one step forward in its “build and buy” strategy, further advancing the company as a leading real-money gaming enterprise worldwide.

The operations of NeoGames and Anaxi will be combined into one vertical — Aristocrat Interactive. In the official statement, Aristocrat also noted that it will adopt a new segment reporting structure for NeoGames in the six months leading to March 31, 2024.

This plan is part of the company’s goal to align NeoGames’ operations with Aristocrat’s broader strategy. Several structural rearrangements will also take place to leverage Aristocrat's global strength.

NeoGames’ CEO Will Act as CEO of Aristocrat Interactive

Aristocrat reports that Moti Malul, the CEO of NeoGames, will act as the CEO of the newly formed Aristocrat Interactive division. This move comes as no surprise, considering Malul’s 15 years of iGaming experience.

He played a key role in:

• Growing NeoGames’ iLottery segment

• Leading the company’s M&A process that saw NeoGames listed on NASDAQ

• Driving overall expansion and innovation in the digital gaming space

According to Aristocrat, Malul will report directly to Trevor Cooker, CEO of Aristocrat Leisure Ltd.
However, Anaxi's CEO Mitchell Bowen will step down from his executive role, effective immediately, but will continue as an advisor.

Cooker Delighted to Work with Malul, Thanked Bowen for His Contribution

While speaking about the acquisition, Cooker said he was “thrilled to welcome NeoGames to Aristocrat.” This milestone strengthens Aristocrat’s organic global growth and brings it closer to becoming a dominant force in the gaming industry.

Cooker also:

• Congratulated Malul on his appointment as CEO of Aristocrat Interactive

• Welcomed over 1,200 NeoGames employees to the business

• Thanked Bowen for his 20 years of dedicated service and leadership within Aristocrat

Cooker added that Malul’s prior collaboration with Aristocrat ensured a smooth transition into his expanded role.

Both Companies Had Leadership Changes

In recent months, both NeoGames and Aristocrat have undergone notable leadership shifts:

• NeoGames appointed Christopher Shaban as managing director of its iLottery vertical, overseeing global growth and studio operations.

• Aristocrat appointed Matthew Primmer as chief product officer, bringing over 20 years of experience, half of which was with Aristocrat.

• Additionally, Jennifer Aument resigned as a non-executive director, with Chairman Neil Chatfield expressing gratitude for her contributions.

Now, with fresh leadership, strategic focus, and combined resources, Aristocrat Interactive stands poised to make a significant impact in the competitive global gaming market — setting the stage for the company’s next era of innovation and growth.