Aristocrat Merges Anaxi and NeoGames Arms Under Corporate Restructuring

Aristocrat has announced a significant restructuring of its operations by combining Anaxi and NeoGames into a newly formed business entity called Aristocrat Interactive.

This move, revealed during an investor presentation this week, signifies a strategic shift to consolidate and streamline their interactive and real-money gambling (RMG) offerings under a single brand.

Effective immediately, all operations previously under the Anaxi branding and those comprising Neo Group Ltd, which includes NeoGames, Aspire Global, BtoBet, and Pariplay, will now operate under Aristocrat Interactive.

This transition is part of Aristocrat's broader strategy to enhance its market presence and operational efficiency in the interactive gaming sector. In line with this restructuring, a new website for Aristocrat Interactive will be launched on September 1.

Aristocrat Interactive will encompass a wide range of RMG offerings, with a particular focus on providing casino gaming systems for land-based casinos. Neil Crossan will spearhead this segment, bringing his expertise to lead the casino gaming systems division.

Key Leadership Roles

• Chris Shaban – Head of iLottery

• Adrien Bailey – Managing Director of Content and Aggregation

• Dima Reiderman – Overseeing iGaming and Sports

• Jonathan Chilton – Managing White-label Products

Strategic Focus Areas

• Streamlining interactive and RMG operations under one brand

• Enhancing efficiency and technological integration

• Delivering superior solutions for online and land-based gaming

Company Vision

Aristocrat's vision for its interactive business is to create “the new frontier of connected experiences,” focusing on integrating world-class content, cutting-edge technology, and superior service offerings.

The company aims to set a new standard of excellence in the gaming industry. Aristocrat CEO Moti Malul highlighted the goal to unite global teams and deliver innovative solutions that delight players and empower operators worldwide.

Aristocrat Interactive prides itself on being a leader in technology solutions for online RMG. The business offers a comprehensive portfolio, including an extensive catalog of gaming content, proprietary technology platforms, and sophisticated gaming systems.

Its solutions — including iLottery and comprehensive gaming systems — are designed to cater to diverse market needs, positioning Aristocrat Interactive as a formidable player in the global gaming industry.