Hard Rock could gain access in Michigan through RSI sale

Hard Rock could expand its casino footprint into Michigan as Rush Street Interactive (RSI) considers a potential sale.

RSI — the Chicago-based iGaming giant behind BetRivers and SugarHouse — has reportedly approached several potential buyers, including DraftKings. The company has so far declined to confirm or deny these reports.

However, Hard Rock may emerge as a serious contender despite not yet being active in the Michigan market.

Potential paths for Hard Rock’s Michigan entry include:

• Acquiring a Michigan license, following 888 Holdings’ recent withdrawal and shutdown of its Sports Illustrated-branded operations.

• Purchasing RSI outright, inheriting the BetRivers online casino and sportsbook platforms.

• Leveraging existing partnerships to strengthen its digital expansion strategy.

Currently, Michigan hosts 15 online casino and sportsbook operators, with BetMGM leading at a 34% market share and BetRivers ranking fourth with 6.3%. Obtaining a license, therefore, represents a premium opportunity for any newcomer.

Another option — though costlier — would be a full acquisition of RSI, which could significantly enhance Hard Rock’s digital presence. Still, competitors like DraftKings might attempt to counter such a move to protect their own market standing.

If successful, Michigan would become the second state to host a Hard Rock online casino, following New Jersey. The possible RSI sale is expected to attract widespread attention, but Hard Rock remains very much in the race for expansion.