Octoplay, Push Gaming, Pariplay Expand Their iGaming Reach

Article by : Milena Petrovska Dec 14, 2023

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Casino game providers are expanding their iGaming reach constantly by starting collaborations with established market players. This month, Octoplay, Push Gaming, and Pariplay all reported about new partnerships in their individual pursuits of strengthening their positions.

Octoplay informed about its partnership with Betfair and Paddy Power, marking a milestone in its operations. Thanks to the new agreement, UK players at these sites will get the chance to try its content for the first time ever.

Push Gaming improved its presence in Romania through a collaboration deal with Maxbet.ro. Thanks to the Maxbet position in the Romanian market, Push Gaming will get exposure to plenty of consumers in the country.

Pariplay is expanding on the North American front. Starting from the first quarter of 2024, the brand’s products will reach New Jersey users thanks to the company’s new deal with Tipico.

Octoplay Helps Two UK Brands Strengthen Their Offering

Paddy Power and Betfair have enhanced their online casino offering by partnering with the popular game development company Octoplay. The Paddy Power and Betfair brands belong to the famous iGaming company Flutter Entertainment.

The collaboration brings Octoplay’s content to the operator’s online casino players for the first time in the UK. Players have plenty to look forward to thanks to the provider’s slot machines offering fun gameplay with each spin.

Popular picks include Zeus Smash, which was launched under Octoplay’s sub-studio “Smash Games.” Another notable mention is Lollicat, but the deal also includes the next batch of games to come out of the development company’s production line.

Octoplay’s own game server has enabled the direct integration. It is used to create its online slot machine games, which will now go live at the operator’s main casino brands.

Positive and encouraging statements came from both parties. Octoplay’s Chief Executive Officer, Carl Ejlertsson, praised the two brands as being the perfect examples of the provider’s intended partners.

Push Gaming Games Available to More Players in Romania

Push Gaming has improved its market status in Romania after partnering with leading operator Maxbet.ro. Maxbet.Ro is a reputable operator with a strong presence in both the land-based and internet gambling sectors in Romania.

The partnership will give Maxbet.ro’s players access to Push Gaming’s wide range of engaging titles. The deal includes new releases such as Boss Bear, Fish’ n’ Nudge, and Goat Getter alongside classic fan-favorites such as Wild Swarm.

This partnership matches Push Gaming’s recent growth path. The company’s recent moves involve notable new partnerships and the expansion of existing collaborations with the likes of Betsson, Novibet, Betway, and more.

By joining forces with Maxbet.ro, Push Gaming is ready to strengthen its position as a top provider of innovative and unique content in the Romanian market.

Pariplay Eyes US Market Expansion Through Tipico Deal

Both companies highlight how the deal extends an existing partnership with Tipico already being a loyal Pariplay customer in the European market. Pariplay’s content is ready for integration in Q1 of 2024.

The development helps Pariplay to grow its presence across regulated states, with its Wizard Games and Fusion content boosting engagement with several other top operators. Rush Street Interactive and Hard Rock Digital are among its North American partners at the moment.

Tipico is a global leader in sports betting and iGaming, providing cutting-edge digital entertainment and captivating gameplay experiences for 30 sports. Its online casino based in New Jersey has recently relaunched with a brand-new proprietary platform built entirely in-house.