GAN Rolls Out Free-To-Play Social Casino Product In Cooperation With Agua Caliente

Article by : Helen Nov 9, 2020

Online gambling in the USA has a long and eventful history. As of now, each state can decide whether to legalize online betting for real money or not. Therefore, online gambling is allowed in a couple of states, including New Jersey, Pennsylvania, Delaware, and West Virginia. Other states are out of luck so far, but GAN, one of the industry-leading B2B casino software providers, has already announced a decent solution for some of those punters who cannot enjoy playing online casino games for real money.

A brand-new Play Agua social casino product is now available in California, the state where online betting with real money is yet to be legalized. The casino site and application are offered by the Agua Caliente Casinos, the Californian gambling venues run by the Agua Caliente Band of Cahuilla Indians. The Californian casino group consists of 3 gambling venues. These are the newly-launched Agua Caliente Casino Cathedral City, Agua Caliente Resort Casino Spa Rancho Mirage, and Agua Caliente Casino Palm Springs.

The Play Agua product is powered by the Simulated Gaming solution from GAN, which allows Agua Caliente to provide all its customers with an outstanding social and mobile gambling experience that is unlikely to be found elsewhere. Players launching the Play Agua casino or application will have access to a wide range of top-notch free-to-play online casino options.

As a part of the agreement between Agua Caliente and GAN, the latter has created a unique custom solution that enables online gambling on all modern iOS and Android devices. Mobile and social gambling is getting extremely popular nowadays. According to the statistics, over 70% of online gamblers are playing on mobile. GAN knows it well, which is why it has focused on the Simulated Gaming solution and cross-device experience. Moreover, GAN is about to keep providing marketing services to speed up the growth of the new product. Agua Caliente, in turn, has integrated the product with its famous loyalty membership rewards program, ACE Club, which will bring much fun for casino gamblers and revenue growth for the casino operator, as well as for GAN.

The new partnership with Agua Caliente will not only help them offer a unique social gambling experience to many new customers but will also help the company to debut in many other states.

Jeff Berman, the GAN’s Chief Commercial Officer

That’s why GAN is looking forward to keeping cooperating with Agua Caliente and coming up with brand-new gaming solutions. Agua Caliente is also proud to partner with one of the leading American casino software suppliers. Bill Oliver, CIO of Agua Caliente, said, “GAN’s custom front end development and speed of delivery made them the right partner to introduce Play Agua.”

The launch of the Play Agua comes right after GAN introduced a new simulated sports betting product with Jack Entertainment in Ohio earlier this year, in anticipation of the state legalizing real-money betting on sports. While real-money wagering is not legal, the customers can sign up and bet on a wide range of sports for free for entertainment purposes. Just like the Play Agua, is also operated by the Simulated Gaming solution that represents the latest technological achievements of the company. GAN’s vice president of gaming operations, Tom Ustunel, expects the company to establish more partnerships with retail casino operators in other states so that they can keep promoting the simulated sports betting solution. Ustunel is also proud of the ability to fully integrate the solution with the casinos’ rewards and loyalty programs.


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