ACMA Cancels 31 Smartnumbers Used in Consumer Scams

A Clear Warning for the Market

The regulator said the numbers looked close to official contact lines used by well-known airlines and cruise groups. Each number used a simple pattern that felt familiar — a detail that made the fake lines appear safe.

The match between the false numbers and real company lines was tight. ACMA said the link looked deliberate — and far too close to be by chance.

How Callers Were Misled

The scam numbers were used to pose as customer support for people dealing with travel bookings. Many callers reached out during stressful moments — times when they needed answers and trusted the number they found.

Callers who reached the fake lines often faced requests for card details or account codes. They believed they were dealing with real support teams — a belief shaped by the number patterns. Key signs that guided the review:

• Patterns that copied well-known travel company numbers

• Several cancelled numbers that shared close endings

• Complaints from users who felt they were misled

New Rules Supported the Action

These cancellations follow updated powers under the Telecommunications Numbering Plan 2025. The rules allow ACMA to remove smart numbers if the use appears risky or harmful — a shift that lets the regulator act sooner.

People who held the cancelled numbers may request a review through the Administrative Review Tribunal. But ACMA said the evidence showed clear danger to callers.

Steps Under Consideration

ACMA is now looking at extra safeguards. The agency may require stronger identity checks for people who want to buy or use special numbers. This step could help block new misuse before it begins.

The regulator also urged callers to check international dial codes when contacting global companies — a simple step that may stop many scam attempts. Anyone who shared personal details with a suspicious line should contact their bank or telco at once.

Part of a Wider Push

The smartnumber cancellations are one part of a larger program. In recent months ACMA has blocked illegal online casinos and warned offshore operators of breaking gambling laws. These actions show a steady trend — stronger moves to protect users from digital risks.

Scams change quickly. Rules move slower. But this decision shows ACMA wants to close that gap — and keep the numbering system safe for everyday callers.