Virgin Bet launches in South Africa in brand’s first move outside the UK

Africa’s largest regulated gambling market

South Africa is the biggest regulated gambling market in Africa. The National Gambling Board says 1.5 trillion South African Rand ($89 billion) was wagered in 2024/2025.

• Betting made up 75% of this total.

• Casinos contributed 19.5%.

• Limited payout machines and bingo made up 5.4%.

The gambling sector employed over 34,000 people in 2024. Authorities are proposing a 20% tax on online betting — a plan that could affect profits. Many operators have pushed back against this proposal.

Responsible gambling measures

Virgin Bet will include tools to protect users and promote safe betting. Players can set deposit limits, take time-outs, or self-exclude. Age checks and a local support team will also be in place.

Gail Odgers, head of marketing for Virgin Bet South Africa, said: “We want to build trust and introduce Virgin Bet so that South Africans feel confident.” The company will also start local community projects to encourage safer betting.

Strategic growth and local focus

The launch may show LiveScore Group’s plan to grow in Africa. South Africa offers a large, well-regulated market with strong demand for sports betting. Football, rugby, and cricket are very popular — keeping players engaged.

Starting here allows Virgin Bet to test the market before expanding to other countries. Analysts say this could become a base for further African operations.

Looking ahead

Virgin Bet’s arrival could change competition in South Africa. Its focus on safety, support, and community work may attract players who are cautious about online betting. The coming months will show if the company can win market share.