Most Popular Fetishes Around the World

Article by : SlotsUp Team Jan 5, 2021

We are in the middle of the sexual revolution. Sexual desires and expression are becoming far more accepted, and celebrated, in today’s society. From the rise in popularity of OnlyFans and celeb-backed sex toys – 2020 has been a year of celebrating our sexual wellness, preferences, and freedom.

It is hard to believe that it has been 10 years since Fifty Shades of Grey made its way onto our screens and into our lives. It’s safe to say it rocked the boat and opened up conversations we hadn’t dared to have before. Although at times not wholly accurate in its depiction of fetishes, it did inspire many people to experiment in bed and try things they had never thought or heard of, before. It opened us up to a whole new world of fetishes.

Fetishes are like ice cream flavours, some like strawberry and others may like bubblegum – though it is safe to say those looking up these fetishes aren’t going for vanilla. A scroll through the Pornhub’s ‘fetishes’ category is not for the faint-hearted.

There are plenty of people out there that enjoy spicing up their sex life, according to research 1 in 6 people – or 1.3 billion, say they have a fetish. If you’ve ever wondered which nation is naughtiest, then you’re in luck as our data experts have searched through the array of sexual fetishes to find which are most popular, and where:
MOST POPULAR FETISHES AROUND THE WORLDThe data reveals that the UK is the fetish capital of the world, appearing in the top 5 countries for popularity for 9 out of the 20 fetishes on our list. BDSM takes the top spot as the most popular fetish with 1.7 million global searches per month.  

The data above shows the full global outlook of google searches for these fetishes. From search data, we can see that BDSM is the most searched fetish of them all with an eye-watering 1.7 million searches a month. This is followed by bondage, fisting and squirting.

For a closer look at where fetishes are most popular in specific areas of the world, we have delved further into the data to reveal where these fetishes are most popular in the UK, USA, and Europe:



Topping the charts as the freakiest country is the UK

The country is well known for being wet, but this data shows it’s not just the weather. 

London had the biggest range of fetishes, with residents enjoying pleasure and pain with food-related sploshing and the more rough acts of impact play. 

The south certainly enjoys sex as a team sport, with group sex, cuckolding and dogging all most popular in the southern half of the UK.


Looking further into Europe, we found the hottest spots for fetishes.

Finland came in top for the risky thrill of exhibitionism. While bondage was a favourite of the German nation, a country infamous for its kinky culture.

The data also highlights that Bosnians love feet as Austria prefers hands – where fisting comes out most popular. 

Italy is famed for its beautiful coastal towns, perhaps this explains their love for all things wet as they come out top for squirting.


Next, we took a trip stateside to see if the Land of the Free lives up to its name.

What we found was that sexual fantasies were largely concentrated in the north-west and north-east of the country. 

However, there were some exceptions to this. Alaska may be cold, but that doesn’t mean they don’t like to get hot in bed with some BDSM. 

We also found that Oklahoma was the biggest fan of a bump in the night as Spectrophilia – or sex with a ghost – scored highest here. 


Taking a seed list of sexual fetishes, we used google trends to see where these fetishes are most popular around the world by checking their Google search data.



SlotsUp Team

Chief Editor

We are a team of people passionate about gambling niche. Even before SlotsUp, we all were working in the niche more than 7 years now. We are thrilled to see what a bright future it has, and we want to share our knowledge with the world through

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