Brazil plans new oversight measures for online gambling

Government signals tighter control ahead

Vice President Geraldo Alckmin confirmed new measures are under review after recent talks. The meeting took place in Brazil with key retail leaders. He said the sector moved from unregulated activity into a taxed system. Still, concerns remain — especially about mobile betting and easy access.

Officials now seem focused on reducing risks and keeping the market stable. Addiction risks may rise as betting becomes easier through mobile phones. Nevertheless, no final rules have been announced yet.

Retail groups push the issue forward

Retailers have taken a strong position — and raised the pressure on officials. The group ABRAS has led calls for tighter rules this year.

It says betting spending may reduce everyday shopping across the country. According to the group, this shift is hurting supermarket sales. That claim remains debated — and not everyone agrees with it. Meanwhile, the gambling sector has rejected these claims.

Legal tensions begin to grow

The group ANJL has started legal action against ABRAS. It says the retail group made broad and harmful claims.

According to filings, criticism of some casinos became general claims about the market. ANJL argues this may damage trust in licensed operators. Hence, the dispute has moved beyond debate — and into legal action.

Market growth draws attention

Brazil’s betting market has grown quickly since licensing started. Authorities have issued 66 licences, including full and provisional approvals.

About 25.2 million users are active across licensed casinos today. Total wagers have reached around $7 billion in recent estimates. Growth remains strong — and future numbers suggest more expansion. Industry estimates show:

• Revenue near $1.51 billion in 2024

• Possible growth to $3.01 billion by 2030

Regulators increase oversight and checks

The government is planning a wider rule set for 2026 and 2027. This plan covers key areas — including ads, licences, and player safety. Focus areas may include:

• Responsible gambling steps

• Stronger identity checks

• Anti-money laundering rules

• Clear limits on marketing partners

Beyond new rules, enforcement is already becoming more visible this year. Authorities have acted on gaps, especially in identity and biometric checks. Fines and closer monitoring may follow — as rules continue to tighten. Subsequently, Brazil now faces a balance between growth and control.