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    Kindred Launches Tech Platform in Pennsylvania

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    Article by : Richard Janvrin Jul 20, 2023

    Unibet is an online casino and sports betting platform that, for online gambling, was only available in New Jersey. 

    It’s now available in Pennsylvania, and the proprietary Kindred software is also available. 

    The rollout for the Unibet online casino happened in New Jersey in May, and now, Pennsylvania residents can enjoy the same as of July 10. 

    Following the launch in New Jersey in May, Henrik Tjärnström, CEO of Kindred Group, said, “I am very pleased that we are now able to launch our own Kindred platform in New Jersey, and I am immensely proud of everybody at Kindred who has made this possible. Introducing the Kindred platform to our customers in New Jersey will provide the entertainment and experience our customers enjoy in Europe. We are now finally able to show off our true Unibet product. I also want to thank the NJDGE for a professional collaboration during the approval process.”

    With this new software, Kindred provides players with an “enhanced experience, personalized content, and products, as well as improved analytics,” per a press release from The Kindred Group. 

    Kindred considers Pennsylvania a “key” multi-product market.

    “We are delighted to be able to migrate our customers in Pennsylvania onto the Kindred platform. Since launching in New Jersey, our customers have reported enhanced design, navigation, and stability. We look forward to rolling out the Kindred platform to further States”, says Nils Andén, Interim CEO of Kindred Group.  

    This technology may have come to Unibet in July, but the online casino has been live in the state since November 2019. It brought in just $2.9 million in May online gaming revenue, just 1.7% of the statewide revenue. 

    Unibet online casino is partnered with Mohegan Sun Pocono in Pennyslvania.